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Tag: web content management

How to learn about Crafter Software

How to learn about Crafter Software

So how can one get started using this powerful tool? While Crafter brings years of high-end experience in the WCM arena, the current iteration of their software is still new, and doesn’t yet have the wide entrenchment of e.g. Alfresco. We’ve done some spade work to put together what we think is the best content […]

Webinar: Best in Class WCM and ECM – Together at Last

Webinar: Best in Class WCM and ECM – Together at Last

All companies want to communicate more effectively with visitors to their website. Today, it’s about conveying a message tailored specifically to the profile of each unique visitor. In particular, companies that are growing quickly or are in a fast changing market need to be able to react instantly, tweak these messages and target the consumers […]

White Paper Explains Web Experience Management

White Paper Explains Web Experience Management

Our friends at Crafter Software have authored an excellent white paper explaining how Web Experience Management is changing the content management landscape.  Building and Optimizing Multi-Channel Web Experiences discusses what “Web 3.0” means from a consumer’s perspective and lays out the key principles of web experience management.  This paper is an excellent resource for anyone worried about […]

White Paper: Building and Optimizing Multi-Channel Web Experiences

White Paper: Building and Optimizing Multi-Channel Web Experiences

Learn how Web Experience Management is changing the content management landscape. This white paper will explain how enterprises are now able to easily engage with potential customers through multiple online channels in a relevant, timely and personal manner. Download it now!

Please Welcome Our Newest Partner— Crafter Software

Please Welcome Our Newest Partner— Crafter Software

Blue Fish is excited to announce our newest partner, Crafter Software. Crafter Software offers web content and web experience management software that enable business users to author, manage and deliver content tailored to end users through multiple online channels. We are excited because our clients have long sought a full WCM solution that provides both a […]

Case Study: Meeting Regulations While Benefiting the Business—Evergreen Investments’ InvestNet

Case Study: Meeting Regulations While Benefiting the Business—Evergreen Investments’ InvestNet

Evergreen Investments, the assets management division of Wachovia Bank, has offered clients sound investment strategies for seventy years. Such longevity is no accident. The company has maintained its edge by keeping up with the times, even as the times have changed swiftly. These days, Evergreen is the twentieth largest mutual fund company, with over $300 […]

Case Study: A Valuable and Easy-to-Use Intranet for Every Employee—Kennecott Utah Copper

Case Study: A Valuable and Easy-to-Use Intranet for Every Employee—Kennecott Utah Copper

An email. A Post-It note. Popping your head into a colleague’s office. The sharing of important information among coworkers is second nature because it happens so frequently with little effort or thought. Admittedly, this everyday scenario becomes more complex when you add big teams, large volumes of information, and disparate locations into the mix. Take […]

Case Study: The CollegeSense.com Micro-Site Makes School Savings Simpler

Case Study: The CollegeSense.com Micro-Site Makes School Savings Simpler

A lot of life happens between the time a child begins teething and when they’re ready to pack up their first coffee maker and head off to college. As most parents know, the daunting question of how to pay for that college education begins right around the time those first teeth come in. With higher […]

Case Study: Bausch & Lomb Updates International Web Presence to Reflect their Master Brand

Case Study: Bausch & Lomb Updates International Web Presence to Reflect their Master Brand

In 1853, German immigrant John Jacob Bausch set up his modest optical shop in Rochester, New York. A few years later, Bausch’s close friend Henry Lomb invested $60 to keep the business of selling spectacles going, a relatively unknown endeavor during those days. They could have never imagined their company would end up producing over […]