fbpx

Tag: sales cycle

Be an Enabler: An Introduction to B2B Buyer Enablement

Be an Enabler: An Introduction to B2B Buyer Enablement Small business man on laptop in shop

Like most activities in the B2B world, the sales process is rapidly evolving due to advances in technology. In the past, a distributor or manufacturing businesses built solid relationships with a handful of suppliers, relied on those suppliers for product information, and maintained long-term partnerships. Today, things look very different. Globalization and the proliferation of […]