Recently our Director of Ecommerce Antony McGregor Dey spoke at B2B Online in Chicago. B2B Online is a conference for Manufacturers and Distributors looking to expand their online presence. Antony was on a panel of Ecommerce leaders including Anne Vranicic of Valin Corporation, Tim Bauer of Eaton Vehicle Group, and Matthew Conrad of Ingersoll Rand, […]
Customer Journey Mapping is a critical tool in the winding path of today’s digital consumer. From initial discovery of a brand up until purchase, there are many new and interconnected touchpoints that must be maximized to ensure a smooth customer journey. This is why the antiquated/ traditional metrics and KPIs of yesteryear’s customer journey fall […]
What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many different formats exist, most Customer Journey Maps include some key components such as an actor or persona which describes a typical person who may interact with the company, as well […]
Recently our Director of Ecommerce Antony McGregor Dey spoke at B2B Online in Chicago. B2B Online is a conference for Manufacturers and Distributors looking to expand their online presence. Antony was on a panel of Ecommerce leaders including Anne Vranicic of Valin Corporation, Tim Bauer of Eaton Vehicle Group, and Matthew Conrad of Ingersoll Rand, […]
© 2019 Blue Fish, All Rights Reserved.
Powered by Groundwork.
