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Tag: Customer Journey Mapping

Building a More Sophisticated Customer Journey to Improve Customer Experience

Building a More Sophisticated Customer Journey to Improve Customer Experience Antony McGregor Dey, Mihir Kittur, Tim Bauer, Anne Vranicic, Matthew Conrad

Recently our Director of Ecommerce Antony McGregor Dey spoke at B2B Online in Chicago. B2B Online is a conference for Manufacturers and Distributors looking to expand their online presence. Antony was on a panel of Ecommerce leaders including Anne Vranicic of Valin Corporation, Tim Bauer of Eaton Vehicle Group, and Matthew Conrad of Ingersoll Rand, […]

Leveraging KPIs to Track your Customer Journey Map

Leveraging KPIs to Track your Customer Journey Map

Customer Journey Mapping is a critical tool in the winding path of today’s digital consumer. From initial discovery of a brand up until purchase, there are many new and interconnected touchpoints that must be maximized to ensure a smooth customer journey. This is why the antiquated/ traditional metrics and KPIs of yesteryear’s customer journey fall […]

Using a Customer Journey Map to Define Your Business

Using a Customer Journey Map to Define Your Business

What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many different formats exist, most Customer Journey Maps include some key components such as an actor or persona which describes a typical person who may interact with the company, as well […]

Building a More Sophisticated Customer Journey to Improve Customer Experience

Building a More Sophisticated Customer Journey to Improve Customer Experience Antony McGregor Dey, Mihir Kittur, Tim Bauer, Anne Vranicic, Matthew Conrad

Recently our Director of Ecommerce Antony McGregor Dey spoke at B2B Online in Chicago. B2B Online is a conference for Manufacturers and Distributors looking to expand their online presence. Antony was on a panel of Ecommerce leaders including Anne Vranicic of Valin Corporation, Tim Bauer of Eaton Vehicle Group, and Matthew Conrad of Ingersoll Rand, […]