Customer Journey Mapping is a critical tool in the winding path of today’s digital consumer. From initial discovery of a brand up until purchase, there are many new and interconnected touchpoints that must be maximized to ensure a smooth customer journey. This is why the antiquated/ traditional metrics and KPIs of yesteryear’s customer journey fall […]
Tag: Customer Journey Mapping
Using a Customer Journey Map to Define Your Business
What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many different formats exist, most Customer Journey Maps include some key components such as an actor or persona which describes a typical person who may interact with the company, as well […]
Building a More Sophisticated Customer Journey to Improve Customer Experience
If you want to find out more about customer journey mapping complete the form below ⬇️ and a customer experience specialist will be in touch shortly. Anne Vranicic 0:05 My name Anne and I’m the Vice President marketing at Valin Corporation. Valin is a distributor for process control and automation products to the semiconductor […]