Tag: buyer enablement

Be Where Your Buyer Is: An Introduction to Headless Commerce

Jake Shimota | Posted on April 20, 2019 |

Ecommerce, despite being a relatively new business model, is changing faster than ever, and the amount of money spent online by both businesses and consumers has been growing every year thanks in part to better Buyer Enablement. Buyer Enablement as discussed in previous articles (read more on Buyer Enablement here), is a collection of techniques […]

Be an Enabler: An Introduction to B2B Buyer Enablement

Jake Shimota | Posted on April 6, 2019 |

Like most activities in the B2B world, the sales process is rapidly evolving due to advances in technology. In the past, a distributor or manufacturing businesses built solid relationships with a handful of suppliers, relied on those suppliers for product information, and maintained long-term partnerships. Today, things look very different. Globalization and the proliferation of […]