Insights for your business

How to Measure Your Marketing
Marketing your product or service in today’s economy is crazy hard. First, the economy is irritable and unpredictable thanks to current events. Second, there’s SO MUCH NOISE out there. Social media marketing, content marketing, relationship

How to Measure Your Marketing
Marketing your product or service in today’s economy is crazy hard. First, the economy is irritable and unpredictable thanks to current events. Second, there’s SO MUCH NOISE out there. Social media marketing, content marketing, relationship
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Is it Time for Your Enterprise Data Evolution?
You might be looking at your data & analytics tech stack and thinking to yourself, is this good enough, or is it worth investing in

How to Tame your Product Feeds
At the core of any online shopping platform is the ubiquitous product feed that powers the world of E-commerce. Product Feeds or Inventory Feeds drive

Cultivating Agile Data Analytics Flow
Traditionally, users seeking “data analytics” would ask for huge tables of data with as many columns as would fit in a view. With Excel as
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Order Management – Are you ready to take your business to the next level?
What started out as a single channel (either B2B or B2C or both) sales approach – brick and mortar storefront, eCommerce site, over the phone …
eCommerce and ERP – 9 Questions to Ask Before Integration
Whether you are a business to business website, a business to consumer website, or a little bit of both – you have made a decision …
Sales and Use Tax Compliance for Dummies eBook
Our friends at Avalara have worked with the “for Dummies” publisher to produce a fantastic eBook that all of us who operate a small business …
eCommerce and ERP – 5 Signs it is Time to Integrate
You have invested in building a top-class eCommerce store for your business. Maybe it is a business to business website or a business to consumer website …
Subscription Payments in BigCommerce with ReCharge
Recently, one of our clients asked us to enable subscription payments for their BigCommerce store. We’ll often partner with other companies or find third party …
Create a BigCommerce PHP App on Heroku
With our focus on B2B eCommerce, many of our BigCommerce customers ask us to create customizations that expand the scope and reach of the BigCommerce …
Creating Configurable Products in Magento
Leverage Magento Configurable Products to improve conversion by streamlining product findability. Why show 12 products when you can show 1 and let your customer pick …
Using Product Attributes in Promotions
Magento provides robust tools for managing your eCommerce site. While you will want expertise to set up, get your site going, provide guidance, manage customizations, …
Handle Credit Limits in BigCommerce
Here at Blue Fish, many of our clients eCommerce sites have a business to business focus. As such, we’re often asked how BigCommerce can be …
Connecting to Active Directory with LDAPS for Ephesoft 4.x
Ephesoft provides integration with OpenLDAP and Active Directory. Ephesoft supports authenticating against these servers, and it also supports importing groups to use as Roles for Batch …
Advanced Search – Enabling Custom Attributes
Help your customers quickly find the products they need by exposing your product attributes within Magento’s Advanced Search. In this tutorial we will show you …
Enabling USPS Shipping Methods and Rates
Are you experiencing problems getting USPS methods and rates to show up in your Magento cart and checkout process? This video tutorial will show you …