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How to Measure Your Marketing
Marketing your product or service in today’s economy is crazy hard. First, the economy is irritable and unpredictable thanks to current events. Second, there’s SO MUCH NOISE out there. Social media marketing, content marketing, relationship
How to Measure Your Marketing
Marketing your product or service in today’s economy is crazy hard. First, the economy is irritable and unpredictable thanks to current events. Second, there’s SO MUCH NOISE out there. Social media marketing, content marketing, relationship
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Is it Time for Your Enterprise Data Evolution?
You might be looking at your data & analytics tech stack and thinking to yourself, is this good enough, or is it worth investing in
How to Tame your Product Feeds
At the core of any online shopping platform is the ubiquitous product feed that powers the world of E-commerce. Product Feeds or Inventory Feeds drive
Cultivating Agile Data Analytics Flow
Traditionally, users seeking “data analytics” would ask for huge tables of data with as many columns as would fit in a view. With Excel as
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Ecommerce Switching from Amasty Magento 1 Blog Pro to Magefan Magento 2 Blog Extension
We recently decided to move from using Amasty Blog Pro to Magefan Blog Extension during one of our clients’ Magento 1 to Magento 2 upgrades. …
Ecommerce Blue Fish Guide to Tracking ROI in Marketing
When you decide you are ready for your business to grow, you need to invest in marketing. But like any investment, you need to be …
Ecommerce Don’t Replicate Magento 1 in Magento 2, Think about your MVP
Better performance and scalability! Streamlined checkout! More mobile-friendly and better content management! B2B enhancements! Chances are you’ve already heard about all the new and improved …
Ecommerce Creating Customer Attributes in Magento 2 Enterprise
Custom Customer Attributes are a powerful feature in Magento Enterprise, customizing your customer data allows your business to capture unique customer information in order to …
ECM Is RPA Good or Bad for the Future of Business?
In a nutshell, robotic process automation, or RPA, is software that automates business processes. Essentially, it acts as a robot that learns standardized and repeatable …
ECM Why We Love Ephesoft for Bridging the Paper-to-Digital Gap
The future of business may very well be a paperless paradise, but the present certainly isn’t. Here at Blue Fish, we often help our clients …
Ecommerce Leveraging KPIs to Track your Customer Journey Map
Customer Journey Mapping is a critical tool in the winding path of today’s digital consumer. From initial discovery of a brand up until purchase, there …
Ecommerce Using a Customer Journey Map to Define Your Business
What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many …
ECM ECM: So Much More Than Document Storage
Most people think of ECM as a way for companies to store content. Many people also think it’s one of the most boring topics they …
Ecommerce Building a More Sophisticated Customer Journey to Improve Customer Experience
If you want to find out more about customer journey mapping complete the form below ⬇️ and a customer experience specialist will be in touch …
ECM 4 Ways Tech Is Revolutionizing ECM
Technology is driving advancements all over the business world, and ECM is no exception. The goal of managing content at enterprise levels has always been …
ECM Why Does ECM Implementation Take SO Long?!
Once you’ve committed to implementing an ECM for your company, a few questions may arise during the process. You might wonder why a place to …