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b2b buyer of the feature featured image Data and Analytics

Agile Big Data – A Case Study

The data transformation project at Jack in the Box, to migrate their entire data architecture to AWS Redshift and Tableau, was accomplished using Agile iterations. …

roi-checklist-featured-image Ecommerce

Using a Marketing ROI Checklist

Businesses selling established products must periodically analyze their marketing data or run the risk of overlooking potentially serious and expensive problems with their sales strategies. …

Website-Roast-Fluitek-Featured-Image Ecommerce

Website Roast – Fluitek

We held a webinar “web site roast” of Fluitek, hosted by Antony McGregor Day, former Bluefish director of ecommerce & Terence McDevitt, Bluefish senior solution architect. The …

salesforce-mfiles-header-image ECM

Salesforce and M-Files

Many of our clients use Salesforce for customer relationship management, issue management, case management, and all its other robust functionality. But one area where Salesforce …

importance-of-influencers-ecommerce-marketing Ecommerce

The Importance of Influencers

Influencers are individuals or entities who impact the perceptions of the products or services of your company.  The role of influencers has grown dramatically in …

selecting-ehr-vendor-featured-image Product Management

Select the Right EHR Vendor

Selecting the right Electronic Health Record (EHR vendor) can be tough. In addition to defining software requirements, you must also consider government regulations, costs, and …

become a habit title wp Marketing

Become a Habit

Manufacturers of commodity products struggle to differentiate themselves from their competitors.  Companies in these markets find themselves in a race to the bottom where lowest …

Selecting-Email-Service-Provider-Featured-Image Ecommerce

Selecting an Email Provider

Quick.  Look at your email inbox, right now. Go on do it. How many marketing emails do you have? Our inboxes are a smorgasbord of …

b2b buyer of the feature featured image Ecommerce

The B2B Buyer of the Future

Historically, companies looked at what the unique identifier was for their businesses. By being unique, this was enough to attract buyers. Uniqueness could be something …

DotDigital_Bronto_Replacement_Featured_Image_WP Ecommerce

Leveraging dotdigital as a Bronto Replacement

Bronto Replacement If you’re currently using Bronto for your email marketing, you probably know that it will no longer be available after May 31, 2022. …

Customer-Portals-Header-Image Ecommerce

Customer Portals in Ecommerce

Customer Portals I have recently sold my old house and purchased a new one, which provided a multitude of opportunities for frustration and miscommunication. My …

Ephesoft_Zapier_Integration_Automation_Featured_Image_WP ECM

Leveraging Ephesoft and Zapier to Achieve Integration Automation

Many years and several jobs ago, I was hired to manage a procurement system development project for a large construction company in Houston. In the …