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Selecting an ECM: A Case Study
Selecting a Content Management System It may not be sexy, but selecting the right software tools can have positive effects on one’s business for years to come. On the other hand, a poor choice can
Selecting an ECM: A Case Study
Selecting a Content Management System It may not be sexy, but selecting the right software tools can have positive effects on one’s business for years to come. On the other hand, a poor choice can
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Blue Fish Customer Testimonial: Texas Supplements
The Challenge: Shifting your B2B and B2C business away from radio ads for a new demographic of millennial buyers is more than difficult. That’s why
How to Measure Your Marketing
Marketing your product or service in today’s economy is crazy hard. First, the economy is irritable and unpredictable thanks to current events. Second, there’s SO
Is it Time for Your Enterprise Data Evolution?
You might be looking at your data & analytics tech stack and thinking to yourself, is this good enough, or is it worth investing in
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Ecommerce Fluitek Enables Support for a 1M+ Product Catalog and Marketplace Selling
Fluitek has been helping customers with their filtration needs since 1975. Fluitek sells their US-manufactured industrial filters to factories, plants, commercial buildings, and suburban homes …
Ecommerce Customer Journey Mapping for B2B Online Sales (Downloadable Guide)
The B2B Customer Journey Map guide is designed to highlight the different components involved in a customer’s journey through the awareness-credibility-trust sales funnel. This journey …
Ecommerce Website Roasts – Curbell Plastics
Andy Clark, partner sales manager at Magento, joined Jasmine Ellsworth and Antony McGregor Dey to roast the Curbell Plastics web site. The first thing we …
Ecommerce Website Roasts – Hard Pill to Swallow
Reviewing a Medicinal Supplements Website Our first B2B website roast was hugely popular! We had a lot of fun together and we’re looking forward to …
Ecommerce How Do I Determine the Mobile Performance for My Site?
It doesn’t matter if your eCommerce site went live yesterday or 10 years ago – the first question your CEO wants to ask every time …
Ecommerce Humanizing the Sales Funnel – Standing out in a Crowded Space
Today’s world is marked by unprecedented access to diverse products and vendors. With this influx of choice, contemporary marketing poses a unique challenge: how to …
Ecommerce Leveraging Product Management with Marketing Automation and Ecommerce
All too often we see client organizations and other service firms completely obsessed with a solution. Perhaps it’s a fancy Marketing Automation application they’re interested …
News Five Principles for a Successful Work Day
In all of my years of watching companies “bring in experts” with shiny promises of change there is one leader that will stand out from …
Data and Analytics How to Estimate your Data & Analytics Evolution
You know you need to evolve your data & analytics experience – perhaps you are moving your whole warehouse to the cloud for easier access …
Ecommerce How Covid-19 Affects B2B Technology Spending and the Future of Work Culture
I recently read an article by Trust Radius that dives into how business technology spending is fluctuating as a result of the corona-virus pandemic. In …
Ecommerce How to Grow Manufacturing Ecommerce Sales with Google Shopping
I write this blog in the middle of uncertain times surrounding coronavirus, but the following ideas for manufacturing companies to sell online are really quite …
Ecommerce 8 Tips to Retain your Newly Acquired Ecommerce Clients (LONG TERM)
It’s a very uncertain time for the world. Things are moving very fast, hourly news briefings can bring excitement and fear, often simultaneously, and nobody …