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B2B Marketplaces 101 – An Introduction
If you’re a business that sells to other businesses, there’s a good chance that you’re accepting orders through a variety of channels – an ecommerce site, brick and mortar locations, email, phone, maybe even via
B2B Marketplaces 101 – An Introduction
If you’re a business that sells to other businesses, there’s a good chance that you’re accepting orders through a variety of channels – an ecommerce site, brick and mortar locations, email, phone, maybe even via
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Measure Marketing Results Accurately with a T-Test
Measure Marketing Results Accurately One of the most important (and difficult) parts of marketing is proving the beneficial effects of marketing for your company. That’s
Multi-Vendor Order Fulfillment from Magento
In the B2B ecommerce world, we have many options for enabling vendors and resellers to sell products from a Magento store. For many suppliers, a
Leveraging dotdigital as a Bronto Replacement
Bronto Replacement If you’re currently using Bronto for your email marketing, you probably know that it will no longer be available after May 31, 2022.
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Data and Analytics Agile Big Data – A Case Study
The data transformation project at Jack in the Box, to migrate their entire data architecture to AWS Redshift and Tableau, was accomplished using Agile iterations. …
Ecommerce Using a Marketing ROI Checklist
Businesses selling established products must periodically analyze their marketing data or run the risk of overlooking potentially serious and expensive problems with their sales strategies. …
Ecommerce Website Roast – Fluitek
We held a webinar “web site roast” of Fluitek, hosted by Antony McGregor Day, former Bluefish director of ecommerce & Terence McDevitt, Bluefish senior solution architect. The …
ECM Salesforce and M-Files
Many of our clients use Salesforce for customer relationship management, issue management, case management, and all its other robust functionality. But one area where Salesforce …
Ecommerce The Importance of Influencers
Influencers are individuals or entities who impact the perceptions of the products or services of your company. The role of influencers has grown dramatically in …
Product Management Select the Right EHR Vendor
Selecting the right Electronic Health Record (EHR vendor) can be tough. In addition to defining software requirements, you must also consider government regulations, costs, and …
Marketing Become a Habit
Manufacturers of commodity products struggle to differentiate themselves from their competitors. Companies in these markets find themselves in a race to the bottom where lowest …
Ecommerce Selecting an Email Provider
Quick. Look at your email inbox, right now. Go on do it. How many marketing emails do you have? Our inboxes are a smorgasbord of …
Ecommerce The B2B Buyer of the Future
Historically, companies looked at what the unique identifier was for their businesses. By being unique, this was enough to attract buyers. Uniqueness could be something …
Ecommerce Leveraging dotdigital as a Bronto Replacement
Bronto Replacement If you’re currently using Bronto for your email marketing, you probably know that it will no longer be available after May 31, 2022. …
Ecommerce Customer Portals in Ecommerce
Customer Portals I have recently sold my old house and purchased a new one, which provided a multitude of opportunities for frustration and miscommunication. My …
ECM Leveraging Ephesoft and Zapier to Achieve Integration Automation
Many years and several jobs ago, I was hired to manage a procurement system development project for a large construction company in Houston. In the …