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Blue Fish Group is rebranding under a new name: ArgonDigital
Seilevel, Blue Fish Group, and Requirements Experts came together over the last few years, and our identity became unnecessarily complicated. It was time to find a name that was more fitting. Starting today, we have
Blue Fish Group is rebranding under a new name: ArgonDigital
Seilevel, Blue Fish Group, and Requirements Experts came together over the last few years, and our identity became unnecessarily complicated. It was time to find a name that was more fitting. Starting today, we have
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How to Sell Direct to Consumer without Cannibalizing Distributor Sales
Your sales, my sales, we all want some great sales. It’s a constant balance with retailing direct to consumer (D2C) and wholesaling to distributors and retail stores. We don’t
An Overview of Magento, Salesforce Commerce Cloud and BigCommerce
Whenever we begin working with a new client, one of the things that will often come up at the start of a project is “Which
Case Study – Managing Gas Pipeline Data
The Challenge Suppose your employer gives you the task of quickly finding a document containing information critical to the success of the company. Complicating the
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ECM Learning M-Files, My First 90 Days
About three months ago, I was hired by Blue Fish Group/Seilevel as a Technical Specialist. At the time, I was about one year out of …
Product Management Using Personas to Manage Change
With every project we undertake, some sort of change will be required in the organization. For example, it could be a small change, such as …
Agile Agile This! – Scaling Agile for a BIG Project
For several years, I’ve worked with a Financial Services client that offers consumer and commercial credit to customers world-wide. In 2016, they decided that they …
Data and Analytics Support Teams of the Future
Support teams of the future are tightly integrated with Marketing and Sales. Data is the glue that binds the three functional areas together. The integration …
Ecommerce Modeling Replacement Products in Magento
If you manufacture/distribute replacements for OEM products, you may be struggling to figure out the optimal way to represent these products in Magento, particularly if …
Ecommerce Leverage Heatmaps to inform your marketing strategy
If you’re in the Marketing, Design, or Product space, you have probably heard of Heatmaps. But what is a heatmap? And how can you leverage heatmaps …
ECM Case Study – Managing Gas Pipeline Data
The Challenge Suppose your employer gives you the task of quickly finding a document containing information critical to the success of the company. Complicating the …
Ecommerce Quick Wins for BigCommerce Developers
If you spend any time on the BigCommerce support and community forums, you’ll see some recurring questions about making small theme or functional modifications. Since …
Ecommerce D2C Without Sales Cannibalization
The Ecommerce Cannibalization Conundrum “Don’t cut into my commissions!” your sales team pleads. It may be a dog-eat-dog world, but that doesn’t mean your online …
ECM ECM Project Requirements Models
As a product manager, I have a large bag of tools at my disposal for my various projects. Recently, I’ve started to focus more on …
Ecommerce Magento’s B2B Edition – An Overview
In case you haven’t heard, the B2B ecommerce market is enormous and growing at an incredible rate (for data on this, check out our article …
Marketing Customer Relationships – The Dish on HubSpot & Facebook Integrations
It’s time to take a different approach to the classic wine and dine. How do you form meaningful relationships with your customers in the digital age?