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fotografierende-333oj7zFsdg-unsplash ECM

Learning M-Files, My First 90 Days

About three months ago, I was hired by Blue Fish Group/Seilevel as a Technical Specialist. At the time, I was about one year out of …

suzanne-d-williams-VMKBFR6r_jg-unsplash Product Management

Using Personas to Manage Change

With every project we undertake, some sort of change will be required in the organization. For example, it could be a small change, such as …

Success: Triumphant Leap at Sunset Agile

Agile This! – Scaling Agile for a BIG Project

For several years, I’ve worked with a Financial Services client that offers consumer and commercial credit to customers world-wide. In 2016, they decided that they …

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Support Teams of the Future

Support teams of the future are tightly integrated with Marketing and Sales.  Data is the glue that binds the three functional areas together.  The integration …

Replacement parts - modeling them in Magento Ecommerce

Modeling Replacement Products in Magento

If you manufacture/distribute replacements for OEM products, you may be struggling to figure out the optimal way to represent these products in Magento, particularly if …

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Leverage Heatmaps to inform your marketing strategy

If you’re in the Marketing, Design, or Product space, you have probably heard of Heatmaps. But what is a heatmap? And how can you leverage heatmaps …

Cropped Oil and Gas Pipeline image ECM

Case Study – Managing Gas Pipeline Data

The Challenge Suppose your employer gives you the task of quickly finding a document containing information critical to the success of the company. Complicating the …

Winning View Ecommerce

Quick Wins for BigCommerce Developers

If you spend any time on the BigCommerce support and community forums, you’ll see some recurring questions about making small theme or functional modifications.  Since …

Hand holding credit card next to laptop displaying online store Ecommerce

D2C Without Sales Cannibalization

The Ecommerce Cannibalization Conundrum “Don’t cut into my commissions!” your sales team pleads. It may be a dog-eat-dog world, but that doesn’t mean your online …

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ECM Project Requirements Models

As a product manager, I have a large bag of tools at my disposal for my various projects. Recently, I’ve started to focus more on …

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Magento’s B2B Edition – An Overview

In case you haven’t heard, the B2B ecommerce market is enormous and growing at an incredible rate (for data on this, check out our article …

An open plan office in New York City. A working lunch, a salad buffet. A group of men and women of mixed ages and ethnicities meeting together. Marketing

Customer Relationships – The Dish on HubSpot & Facebook Integrations

It’s time to take a different approach to the classic wine and dine. How do you form meaningful relationships with your customers in the digital age?