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Blue Fish Guide to Tracking ROI in Marketing
When you decide you are ready for your business to grow, you need to invest in marketing. But like any investment, you need to be sure you can determine its return (ROI – Return on
Blue Fish Guide to Tracking ROI in Marketing
When you decide you are ready for your business to grow, you need to invest in marketing. But like any investment, you need to be sure you can determine its return (ROI – Return on
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Don’t Replicate Magento 1 in Magento 2, Think about your MVP
Better performance and scalability! Streamlined checkout! More mobile-friendly and better content management! B2B enhancements! Chances are you’ve already heard about all the new and improved
Using a Customer Journey Map to Define Your Business
What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many
Why Does ECM Implementation Take SO Long?!
Once you’ve committed to implementing an ECM for your company, a few questions may arise during the process. You might wonder why a place to
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ECM Why Do ECMs Cost So Much?
When I talk with clients about ECM solutions one of the most common questions is: “Why does this cost SO MUCH?!” For companies implementing an …
ECM How to Select an ECM Part II: Making the Final Selection
So, you did it — you’ve created a short list of ECM vendors that seem suitable for your company. As you send out requests for …
Ecommerce Be Where Your Buyer Is: An Introduction to Headless Commerce
Ecommerce, despite being a relatively new business model, is changing faster than ever, and the amount of money spent online by both businesses and consumers …
ECM How to Select an ECM Part I: Creating a Short List
Once you’ve determined that your company is in need of an ECM, the search for a suitable vendor begins. However, in a rapidly evolving industry …
Ecommerce Marketing Operations Manager
Austin, TX | Full-time Blue Fish Group is growing rapidly and we’re looking for a talented marketing operations manager to help accelerate the growth. We …
Ecommerce Be an Enabler: An Introduction to B2B Buyer Enablement
Like most activities in the B2B world, the sales process is rapidly evolving due to advances in technology. In the past, a distributor or manufacturing …
ECM Technology & ECM: Supporting Stakeholders
The ECM industry has evolved rapidly in recent years, alongside the content types we manage and the technologies we implement. As we mentioned in our …
ECM Choosing the Right ECM: Why a Business Analyst Perspective is Crucial
In our prior blog, The CASE for ECM, we shared about a client we are working with who did not have an ECM (Enterprise Content …
ECM Why Does Your Business Need Enterprise Content Management? The Case for ECM
We recently started working with a new client who needed an Enterprise Content Management (ECM) system and had not really used any sort of ECM …
ECM The Key to Successful User Adoption in ECM Migration
So you’re thinking about an ECM change… When considering migration from a legacy ECM system, stakeholders are often concerned about the obstacles that will occur …
ECM Alfresco Webinar: 2018 Recap & The Future of ECM
Last week we shared about Alfresco’s webinar on Trends & Transformation for ECM in 2019. We watched alongside many of you on Wednesday, and for …
ECM Alfresco Webinar: Trending Now
This week, we are looking forward to this Enterprise Content Management Trends & Transformation webinar with Alfresco’s Founder and CTO, John Newton and CEO, Bernadette …