Insights for your business

How to Measure Your Marketing
Marketing your product or service in today’s economy is crazy hard. First, the economy is irritable and unpredictable thanks to current events. Second, there’s SO MUCH NOISE out there. Social media marketing, content marketing, relationship

How to Measure Your Marketing
Marketing your product or service in today’s economy is crazy hard. First, the economy is irritable and unpredictable thanks to current events. Second, there’s SO MUCH NOISE out there. Social media marketing, content marketing, relationship
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Is it Time for Your Enterprise Data Evolution?
You might be looking at your data & analytics tech stack and thinking to yourself, is this good enough, or is it worth investing in

How to Tame your Product Feeds
At the core of any online shopping platform is the ubiquitous product feed that powers the world of E-commerce. Product Feeds or Inventory Feeds drive

Cultivating Agile Data Analytics Flow
Traditionally, users seeking “data analytics” would ask for huge tables of data with as many columns as would fit in a view. With Excel as
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Taking the First Step Towards Business Automation with Invoice Processing
The Covid-19 pandemic will go down as a tipping point event in the technology modernization evolution. Almost overnight, companies have had to adjust to the …
Ecommerce and Amazon in Today’s Economy
E-commerce is vital to today’s economy. With COVID-19, more and more sellers are looking to generate revenue via e-commerce channels. What comes to mind as …
User Adoption and Acceptance – How to Get the Business Excited about Data Visualization
Ever had tacos at Jack in the Box? Ever wonder what goes into every decision of how to source, price, prepare, and deliver that taco …
Website Roasts – Engenuity
Today’s lucky victim, Engeniuty, was well and truly roasted by our own Jasmine Ellsworth and Tria Foster, aided and abetted by Andy Clark, Partner Sales …
TEA replaces end-of-life FileNet with scalable Alfresco Enterprise Content Management System
Texas Education Agency is responsible for the oversight of public primary and secondary education in the state of Texas. It supports 2,000+ individual school districts …
Website Roasts – Wellness Within Reach
We had a great time roasting the Wellness Within Reach website together! Tria Foster and Jasmine Ellsworth led us on an irreverent review of this …
Fluitek Enables Support for a 1M+ Product Catalog and Marketplace Selling
Fluitek has been helping customers with their filtration needs since 1975. Fluitek sells their US-manufactured industrial filters to factories, plants, commercial buildings, and suburban homes …
Customer Journey Mapping for B2B Online Sales (Downloadable Guide)
The B2B Customer Journey Map guide is designed to highlight the different components involved in a customer’s journey through the awareness-credibility-trust sales funnel. This journey …
Website Roasts – Curbell Plastics
Andy Clark, partner sales manager at Magento, joined Jasmine Ellsworth and Antony McGregor Dey to roast the Curbell Plastics web site. The first thing we …
Website Roasts – Hard Pill to Swallow
Reviewing a Medicinal Supplements Website Our first B2B website roast was hugely popular! We had a lot of fun together and we’re looking forward to …
How Do I Determine the Mobile Performance for My Site?
It doesn’t matter if your eCommerce site went live yesterday or 10 years ago – the first question your CEO wants to ask every time …
Humanizing the Sales Funnel – Standing out in a Crowded Space
Today’s world is marked by unprecedented access to diverse products and vendors. With this influx of choice, contemporary marketing poses a unique challenge: how to …