Shifting your B2B and B2C business away from radio ads for a new demographic of millennial buyers is more than difficult. That’s why Texas Supplements leveraged Magento Commerce to create a digital presence to successfully grow their online revenue. Their digital commerce platform had to support a B2B and B2C presence, with dramatically different audiences and entirely separate product lines. They did this AND grew their revenue in a big way, mostly by using marketing automation and selling in different marketplaces. In this video, Nick Labinksy, Chief Operations Officer at Texas Supplements takes us through the journey and challenges that Texas Supplements faced in transforming and scaling their business to match customer demand in a pandemic.