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Initial Thoughts on EMC World 2007

Tomorrow is the first day of EMC World 2007, EMC’s big user conference. Blue Fish has a booth at the “Solutions Pavilion” and we are also giving three presentations – a joint presentation with our client Evergreen Investments and two technical presentations – one on the new Documentum OEM Edition and the other on Unit Testing DFC Code.

EMC World is a mash-up of three conferences that were held separately in past years: Momentum (a business-focused Documentum conference), Documentum Developer’s Conference (a much more technical conference), and EMC Tech Summit (EMC’s storage hardware conference). Blue Fish has presented over a dozen times at Momentum and the Developer’s conference, and we’ve had a booth at Momentum for the past four or five years. But this year’s conference is a big change for us – it’s much larger than we’re used to.

EMC’s storage business dwarfs its software business. For every attendee interested in Documentum, there are 3 other attendees here for the hardware. The domains of software and hardware seem different to me, so it will be interesting to see if, at the end of the conference, the attendees feel that a single cross-domain conference was a positive step.

Tonight, the conference kicked off with a social event: Hootie and the Blowfish performed. To the right is a photo of me, Dave Claflin, Jason Perkins, and Josh Toub during the concert. Hootie played several of their hits from Cracked Rear View, some newer songs that I didn’t recognize, and a few covers (including a great cover of Cheap Trick’s “Surrender”). Even though they were playing for a corporate crowd, they did a nice job. As a musician, I know what it’s like to have to play the same song at every gig, and these guys played their hits from 1994 as if they just wrote them. I was impressed when one of the band members said that they had been together as a band for 21 years – most bands don’t last more than 2 or 3.

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