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Category: News

Enabling Innovation and Bicycles

Enabling Innovation and Bicycles Enabling-Innovation-and-Bicycles-Featured-Image

Want innovative products? Start with robust objectives! Recently, I was working on a project to design a sales enablement application for a financial services client. As we talked through the goals and requirements for the application, a question arose which is pretty fundamental to product design. Should we design for how the users do things today, […]

Agile Big Data – A Case Study

Agile Big Data – A Case Study b2b buyer of the feature featured image

The data transformation project at Jack in the Box, to migrate their entire data architecture to AWS Redshift and Tableau, was accomplished using Agile iterations. How did we manage such a large-scale, strategic Data Analytics project using Scrum? A REALLY Big Project The scope of the problem at hand was huge: we had three legacy […]

Website Roast – Fluitek

Website Roast – Fluitek Website-Roast-Fluitek-Featured-Image

We held a webinar “web site roast” of Fluitek, hosted by Antony McGregor Day, former Bluefish director of ecommerce & Terence McDevitt, Bluefish senior solution architect. The theme of this webinar? Keeping the message simple, which is just as relevant for B2B sites as it is for B2C. Let’s see how Fluitek does it. Tech Stack Review […]

Salesforce and M-Files

Salesforce and M-Files salesforce-mfiles-header-image

Many of our clients use Salesforce for customer relationship management, issue management, case management, and all its other robust functionality. But one area where Salesforce might not be ideal is in document management. Salesforce offers the ability to attach documents of course, but there are a number of pain points. Non-Salesforce users can’t access attached […]

Become a Habit

Become a Habit

Manufacturers of commodity products struggle to differentiate themselves from their competitors.  Companies in these markets find themselves in a race to the bottom where lowest price is the primary factor on which a sale is won or lost.  Consolidation is inevitable in these industries and the number of players will be winnowed down, but the […]

Omnichannel: Your Customers Don’t Care, But You Do

Omnichannel: Your Customers Don’t Care, But You Do Focus_On_Omnichannel_Header_Image

“Omnichannel” is one of those commerce buzzwords that gets tossed around casually like “Big Data” or “Personalization”. When mentioned during a quarterly planning session, wise heads nod knowingly around the conference table while glancing at each other for silent confirmation. And unfortunately, like so many buzzwords, few can define it and even fewer can plan […]

Restricted From Facebook Ads Without 2 Factor Authentication?

Restricted From Facebook Ads Without 2 Factor Authentication? Facebook_2_Factor_Authentication

This morning we had a couple of team members mention that their Facebook account was restricted from advertising. With all the sweeping deactivations lately, we assumed this was similar. However, after a closer look, we found out it was a simple fix that anyone can do. At some point between 7pm last night and 9am […]

Five Principles for a Successful Work Day

Five Principles for a Successful Work Day Five Principles for a Successful Work Day Body 1

In all of my years of watching companies “bring in experts” with shiny promises of change there is one leader that will stand out from all the rest.  And sadly he recently passed in an accident. I’d like to share with you the five principles he taught me that will help you have a successful […]

How Covid-19 Affects B2B Technology Spending and the Future of Work Culture

How Covid-19 Affects B2B Technology Spending and the Future of Work Culture B2B technology spending featured

I recently read an article by Trust Radius that dives into how business technology spending is fluctuating as a result of the corona-virus pandemic. In their survey, Trust Radius found that 26% of survey responders experienced no change in B2B technology spending during the pandemic with 53% of that percentage stating they already had the […]

How to Grow Manufacturing Ecommerce Sales with Google Shopping

How to Grow Manufacturing Ecommerce Sales with Google Shopping Grow Manufacturing Ecommerce with Google Shopping Header

I write this blog in the middle of uncertain times surrounding coronavirus, but the following ideas for manufacturing companies to sell online are really quite relevant regardless of the environment. Many of our customers are seeing exponential revenue bumps online simply because they sell products that are in such high-demand during a pandemic – like […]

8 Tips to Retain your Newly Acquired Ecommerce Clients (LONG TERM)

8 Tips to Retain your Newly Acquired Ecommerce Clients (LONG TERM) 8-tips-coronavirus-customers

It’s a very uncertain time for the world. Things are moving very fast, hourly news briefings can bring excitement and fear, often simultaneously, and nobody knows how things are going to look post-pandemic. What we can be certain of is that there is a fundamental shift happening in the way people are going about their […]