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Category: News

Blue Fish Group is rebranding under a new name: ArgonDigital

Blue Fish Group is rebranding under a new name: ArgonDigital

Seilevel, Blue Fish Group, and Requirements Experts came together over the last few years, and our identity became unnecessarily complicated. It was time to find a name that was more fitting. Starting today, we have a new name and a new look. Let me introduce you to ArgonDigital! We make technology your strategic advantage. We […]

Apple IOS 14 Privacy Changes

Apple IOS 14 Privacy Changes Apple products: ios 14 Security

Privacy is a hot topic for product and marketing managers, thanks to the higher level of regulation in the European Union. Apple’s IOS 14 operating system includes stronger privacy protections for Apple mobile users. Whether those meet the requirements of the GDPR is still under debate, but regardless, advertisers will need to be aware of […]

Enabling Innovation and Bicycles

Enabling Innovation and Bicycles Enabling-Innovation-and-Bicycles-Featured-Image

Want innovative products? Start with robust objectives! Recently, I was working on a project to design a sales enablement application for a financial services client. As we talked through the goals and requirements for the application, a question arose which is pretty fundamental to product design. Should we design for how the users do things today, […]

Agile Big Data – A Case Study

Agile Big Data – A Case Study b2b buyer of the feature featured image

The data transformation project at Jack in the Box, to migrate their entire data architecture to AWS Redshift and Tableau, was accomplished using Agile iterations. How did we manage such a large-scale, strategic Data Analytics project using Scrum? A REALLY Big Project The scope of the problem at hand was huge: we had three legacy […]

Website Roast – Fluitek

Website Roast – Fluitek Website-Roast-Fluitek-Featured-Image

We held a webinar “web site roast” of Fluitek, hosted by Antony McGregor Day, former Bluefish director of ecommerce & Terence McDevitt, Bluefish senior solution architect. The theme of this webinar? Keeping the message simple, which is just as relevant for B2B sites as it is for B2C. Let’s see how Fluitek does it. Tech Stack Review […]

Salesforce and M-Files

Salesforce and M-Files salesforce-mfiles-header-image

Many of our clients use Salesforce for customer relationship management, issue management, case management, and all its other robust functionality. But one area where Salesforce might not be ideal is in document management. Salesforce offers the ability to attach documents of course, but there are a number of pain points. Non-Salesforce users can’t access attached […]

Become a Habit

Become a Habit

Manufacturers of commodity products struggle to differentiate themselves from their competitors.  Companies in these markets find themselves in a race to the bottom where lowest price is the primary factor on which a sale is won or lost.  Consolidation is inevitable in these industries and the number of players will be winnowed down, but the […]

Omnichannel: Your Customers Don’t Care, But You Do

Omnichannel: Your Customers Don’t Care, But You Do Focus_On_Omnichannel_Header_Image

“Omnichannel” is one of those commerce buzzwords that gets tossed around casually like “Big Data” or “Personalization”. When mentioned during a quarterly planning session, wise heads nod knowingly around the conference table while glancing at each other for silent confirmation. And unfortunately, like so many buzzwords, few can define it and even fewer can plan […]

Restricted From Facebook Ads Without 2 Factor Authentication?

Restricted From Facebook Ads Without 2 Factor Authentication? Facebook_2_Factor_Authentication

This morning we had a couple of team members mention that their Facebook account was restricted from advertising. With all the sweeping deactivations lately, we assumed this was similar. However, after a closer look, we found out it was a simple fix that anyone can do. At some point between 7pm last night and 9am […]

Five Principles for a Successful Work Day

Five Principles for a Successful Work Day Five Principles for a Successful Work Day Body 1

In all of my years of watching companies “bring in experts” with shiny promises of change there is one leader that will stand out from all the rest.  And sadly he recently passed in an accident. I’d like to share with you the five principles he taught me that will help you have a successful […]

How Covid-19 Affects B2B Technology Spending and the Future of Work Culture

How Covid-19 Affects B2B Technology Spending and the Future of Work Culture B2B technology spending featured

I recently read an article by Trust Radius that dives into how business technology spending is fluctuating as a result of the corona-virus pandemic. In their survey, Trust Radius found that 26% of survey responders experienced no change in B2B technology spending during the pandemic with 53% of that percentage stating they already had the […]