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Category: Marketing

Blue Fish Customer Testimonial: Texas Supplements

Blue Fish Customer Testimonial: Texas Supplements Blue Fish Customer Testimonial: Texas Supplements

The Challenge: Shifting your B2B and B2C business away from radio ads for a new demographic of millennial buyers is more than difficult. That’s why Texas Supplements leveraged Magento Commerce to create a digital presence to successfully grow their online revenue. Their digital commerce platform had to support a B2B and B2C presence, with dramatically […]

Marketing Reporting: Product Management Helps Drive Metrics (Part 1)

Marketing Reporting: Product Management Helps Drive Metrics (Part 1) Marketing Reporting Pt 1 Product Mgmt Metrics Featured

Thinking About Marketing Marketing is inherently intangible. Its core value is based in potential outcomes rather than intrinsic qualities. Not only that, its success is dependent on something that is unpredictable by nature – human response. The challenge is to create order, structure, and predictability in a space that defies easy quantification. In an economic […]

How to Measure Your Marketing

How to Measure Your Marketing how_to_measure_marketing_header

Marketing your product or service in today’s economy is crazy hard. First, the economy is irritable and unpredictable thanks to current events. Second, there’s SO MUCH NOISE out there. Social media marketing, content marketing, relationship marketing – our potential customers are overwhelmed with it. It’s harder than ever to get your message through the fog. […]

Website Roasts – Fitness Deal News

Website Roasts – Fitness Deal News

This doesn’t look like the kind of website that we usually roast. It’s an affiliate site which pulls in viewers and directs them to other sites to make purchases. These sites can be really strong money- makers, and they have to be very good at SEO and ad buying. This site definitely doesn’t have a […]

Accelerating Content Creation Using Outsourced Writers

Accelerating Content Creation Using Outsourced Writers Accelerating_Content_Creation_Outsourcing_Blog_1

Content is king… You have probably heard this saying (or myth, as some call it) at least a few times in your career. Although you’ve heard it, are you actually doing anything about it?  Chances are you are probably not doing enough – and that’s understandable. Creating content takes time. A lot of time! Especially […]

Restricted From Facebook Ads Without 2 Factor Authentication?

Restricted From Facebook Ads Without 2 Factor Authentication? Facebook_2_Factor_Authentication

This morning we had a couple of team members mention that their Facebook account was restricted from advertising. With all the sweeping deactivations lately, we assumed this was similar. However, after a closer look, we found out it was a simple fix that anyone can do. At some point between 7pm last night and 9am […]

Website Roasts – Quantum Nutrition Labs

Website Roasts – Quantum Nutrition Labs QNL Website Roasts Header Image

We like to start by Googling the website to discover the customer journey to the company. It seems like there are a lot of websites out there that say Quantum Nutrition Labs. We clicked on one and it definitely doesn’t look like the website of our company. Same name and same logo, but what are […]

Website Roasts – Cuvee Coffee

Website Roasts – Cuvee Coffee Website Roast Cuvee Coffee Featured Image

When we’re looking at a website, we always snoop on the technology stack. It’s really easy to do – copy their URL and go to Built With. They’re using Klaviyo, Google Analytics, Yotpo, and Shopify – they’ve got a lot of good stuff going on. They’ve got a lot of attention on processing payments which […]

Website Roasts – Engenuity

Website Roasts – Engenuity Website_Roasts_Engenuity_1

Today’s lucky victim, Engeniuty, was well and truly roasted by our own Jasmine Ellsworth and Tria Foster, aided and abetted by Andy Clark, Partner Sales Manager with Adobe/Magento. As usual, we started off Googling the site. That didn’t go well. Google didn’t like the word “engenuity” and tried to autocorrect us to “edgenuity” instead, which […]

Website Roasts – Wellness Within Reach

Website Roasts – Wellness Within Reach Website_Roasts_Wellness_Within_Reach_Body_1

We had a great time roasting the Wellness Within Reach website together! Tria Foster and Jasmine Ellsworth led us on an irreverent review of this B2B health care products site. We started off in Google and discovered that our site wasn’t on the top half of the first results page. There were some look-alike pages […]

Fluitek Enables Support for a 1M+ Product Catalog and Marketplace Selling

Fluitek Enables Support for a 1M+ Product Catalog and Marketplace Selling Fluitek_Case_Study_Header_Image_2

Fluitek has been helping customers with their filtration needs since 1975. Fluitek sells their US-manufactured industrial filters to factories, plants, commercial buildings, and suburban homes in the US and internationally. In this highly competitive market, where parts sold for a  few cents can be the competitive advantage, Fluitek continues to thrive. Why? Not only do […]

Customer Journey Mapping for B2B Online Sales (Downloadable Guide)

Customer Journey Mapping for B2B Online Sales (Downloadable Guide) CRM_Journey_Map_Header

The B2B Customer Journey Map guide is designed to highlight the different components involved in a customer’s journey through the awareness-credibility-trust sales funnel. This journey is complex and multifaceted– with that in mind, the individual roles/actions of key figures are broken out into individual swim lanes. The goal is to provide a comprehensive picture of […]