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Category: Marketing

Fluitek Enables Support for a 1M+ Product Catalog and Marketplace Selling

Fluitek Enables Support for a 1M+ Product Catalog and Marketplace Selling Fluitek_Case_Study_Header_Image_2

Fluitek has been helping customers with their filtration needs since 1975. Fluitek sells their US-manufactured industrial filters to factories, plants, commercial buildings, and suburban homes in the US and internationally. In this highly competitive market, where parts sold for a  few cents can be the competitive advantage, Fluitek continues to thrive. Why? Not only do […]

Customer Journey Mapping for B2B Online Sales (Downloadable Guide)

Customer Journey Mapping for B2B Online Sales (Downloadable Guide) CRM_Journey_Map_Header

The model above is designed to highlight the different components involved in a customer’s journey through the awareness-credibility-trust sales funnel. This journey is complex and multifaceted– with that in mind, the individual roles/actions of key figures are broken out into individual swim lanes. The goal is to provide a comprehensive picture of participation in each […]

How Do I Determine the Mobile Performance for My Site?

How Do I Determine the Mobile Performance for My Site? Mobile Performance Featured

It doesn’t matter if your eCommerce site went live yesterday or 10 years ago – the first question your CEO wants to ask every time she sees you is, “What you can you do to increase (my) revenue?” A fairly safe, predictable and vague response is “Improve mobile performance”, to which any CEO should push […]

Humanizing the Sales Funnel – Standing out in a Crowded Space

Humanizing the Sales Funnel – Standing out in a Crowded Space Journey Map 2

Today’s world is marked by unprecedented access to diverse products and vendors. With this influx of choice, contemporary marketing poses a unique challenge: how to rise above the noise and establish a singular connection with a customer? The answer lies in leveraging foundational principles of customer-seller interactions – principles designed to speak to the human […]

How Covid-19 Affects B2B Technology Spending and the Future of Work Culture

How Covid-19 Affects B2B Technology Spending and the Future of Work Culture B2B technology spending featured

I recently read an article by Trust Radius that dives into how business technology spending is fluctuating as a result of the corona-virus pandemic. In their survey, Trust Radius found that 26% of survey responders experienced no change in B2B technology spending during the pandemic with 53% of that percentage stating they already had the […]

8 Tips to Retain your Newly Acquired Ecommerce Clients (LONG TERM)

8 Tips to Retain your Newly Acquired Ecommerce Clients (LONG TERM) 8-tips-coronavirus-customers

It’s a very uncertain time for the world. Things are moving very fast, hourly news briefings can bring excitement and fear, often simultaneously, and nobody knows how things are going to look post-pandemic. What we can be certain of is that there is a fundamental shift happening in the way people are going about their […]

What is Google Shopping and Why Your Nutritional Health Company Should Be Using It Right Now

What is Google Shopping and Why Your Nutritional Health Company Should Be Using It Right Now Nutritional Health Supplements Google Shopping

What is Google Shopping and Why Your Nutritional Health Company Should Be Using it Right Now With the coronavirus pandemic that the world is facing, nutritional health companies are doing really well right now. Many are probably seeing record revenue. People are genuinely doing all that they can to boost their immune system, treat the […]

Blue Fish Guide to Tracking ROI in Marketing

Blue Fish Guide to Tracking ROI in Marketing Investment - Tracking ROI

When you decide you are ready for your business to grow, you need to invest in marketing. But like any investment, you need to be sure you can determine its return (ROI – Return on Investment) to hone your marketing strategy for maximum yield — so where do you start? You probably already know that […]