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Category: Marketing

Using a Marketing ROI Checklist

Using a Marketing ROI Checklist roi-checklist-featured-image

Businesses selling established products must periodically analyze their marketing data or run the risk of overlooking potentially serious and expensive problems with their sales strategies. The purpose of analyzing marketing data internally is to ensure that online advertising campaigns are connecting with, and nurturing, customers at each critical point in the sales life cycle. Tools […]

The Importance of Influencers

The Importance of Influencers importance-of-influencers-ecommerce-marketing

Influencers are individuals or entities who impact the perceptions of the products or services of your company.  The role of influencers has grown dramatically in the last few years as social media usage has exploded globally.  Influencers are a constituency that must be managed actively by a company to ensure that customer experience and perceptions […]

The B2B Buyer of the Future

The B2B Buyer of the Future b2b buyer of the feature featured image

Historically, companies looked at what the unique identifier was for their businesses. By being unique, this was enough to attract buyers. Uniqueness could be something along the lines of ‘we own the ecosystem’ or ‘we have market power on our side.’ However, our world is changing. In a survey by Accenture, “71% of B2B buyers […]

Leveraging dotdigital as a Bronto Replacement

Leveraging dotdigital as a Bronto Replacement DotDigital_Bronto_Replacement_Featured_Image_WP

Bronto Replacement If you’re currently using Bronto for your email marketing, you probably know that it will no longer be available after May 31, 2022. You know you’ll need a Bronto replacement, but what email marketing platform should you replace it with? Or maybe you’re looking to implement your first full-service marketing automation platform, with […]

Blue Fish Customer Testimonial: Texas Supplements

Blue Fish Customer Testimonial: Texas Supplements Blue Fish Customer Testimonial: Texas Supplements

The Challenge: Shifting your B2B and B2C business away from radio ads for a new demographic of millennial buyers is more than difficult. That’s why Texas Supplements leveraged Magento Commerce to create a digital presence to successfully grow their online revenue. Their digital commerce platform had to support a B2B and B2C presence, with dramatically […]

Marketing Reporting: Product Management Helps Drive Metrics (Part 1)

Marketing Reporting: Product Management Helps Drive Metrics (Part 1) Marketing Reporting Pt 1 Product Mgmt Metrics Featured

Thinking About Marketing Marketing is inherently intangible. Its core value is based in potential outcomes rather than intrinsic qualities. Not only that, its success is dependent on something that is unpredictable by nature – human response. The challenge is to create order, structure, and predictability in a space that defies easy quantification. In an economic […]

How to Measure Your Marketing

How to Measure Your Marketing how_to_measure_marketing_header

Marketing your product or service in today’s economy is crazy hard. First, the economy is irritable and unpredictable thanks to current events. Second, there’s SO MUCH NOISE out there. Social media marketing, content marketing, relationship marketing – our potential customers are overwhelmed with it. It’s harder than ever to get your message through the fog. […]

Website Roasts – Fitness Deal News

Website Roasts – Fitness Deal News

This doesn’t look like the kind of website that we usually roast. It’s an affiliate site which pulls in viewers and directs them to other sites to make purchases. These sites can be really strong money- makers, and they have to be very good at SEO and ad buying. This site definitely doesn’t have a […]

Accelerating Content Creation Using Outsourced Writers

Accelerating Content Creation Using Outsourced Writers Accelerating_Content_Creation_Outsourcing_Blog_1

Content is king… You have probably heard this saying (or myth, as some call it) at least a few times in your career. Although you’ve heard it, are you actually doing anything about it?  Chances are you are probably not doing enough – and that’s understandable. Creating content takes time. A lot of time! Especially […]

Restricted From Facebook Ads Without 2 Factor Authentication?

Restricted From Facebook Ads Without 2 Factor Authentication? Facebook_2_Factor_Authentication

This morning we had a couple of team members mention that their Facebook account was restricted from advertising. With all the sweeping deactivations lately, we assumed this was similar. However, after a closer look, we found out it was a simple fix that anyone can do. At some point between 7pm last night and 9am […]

Website Roasts – Quantum Nutrition Labs

Website Roasts – Quantum Nutrition Labs QNL Website Roasts Header Image

We like to start by Googling the website to discover the customer journey to the company. It seems like there are a lot of websites out there that say Quantum Nutrition Labs. We clicked on one and it definitely doesn’t look like the website of our company. Same name and same logo, but what are […]