Content is king… You have probably heard this saying (or myth, as some call it) at least a few times in your career. Although you’ve heard it, are you actually doing anything about it? Chances are you are probably not doing enough – and that’s understandable. Creating content takes time. A lot of time! Especially […]
This morning we had a couple of team members mention that their Facebook account was restricted from advertising. With all the sweeping deactivations lately, we assumed this was similar. However, after a closer look, we found out it was a simple fix that anyone can do. At some point between 7pm last night and 9am […]
We like to start by Googling the website to discover the customer journey to the company. It seems like there are a lot of websites out there that say Quantum Nutrition Labs. We clicked on one and it definitely doesn’t look like the website of our company. Same name and same logo, but what are […]
When we’re looking at a website, we always snoop on the technology stack. It’s really easy to do – copy their URL and go to Built With. They’re using Klaviyo, Google Analytics, Yotpo, and Shopify – they’ve got a lot of good stuff going on. They’ve got a lot of attention on processing payments which […]
Today’s lucky victim, Engeniuty, was well and truly roasted by our own Jasmine Ellsworth and Tria Foster, aided and abetted by Andy Clark, Partner Sales Manager with Adobe/Magento. As usual, we started off Googling the site. That didn’t go well. Google didn’t like the word “engenuity” and tried to autocorrect us to “edgenuity” instead, which […]
We had a great time roasting the Wellness Within Reach website together! Tria Foster and Jasmine Ellsworth led us on an irreverent review of this B2B health care products site. We started off in Google and discovered that our site wasn’t on the top half of the first results page. There were some look-alike pages […]
Fluitek has been helping customers with their filtration needs since 1975. Fluitek sells their US-manufactured industrial filters to factories, plants, commercial buildings, and suburban homes in the US and internationally. In this highly competitive market, where parts sold for a few cents can be the competitive advantage, Fluitek continues to thrive. Why? Not only do […]
The B2B Customer Journey Map guide is designed to highlight the different components involved in a customer’s journey through the awareness-credibility-trust sales funnel. This journey is complex and multifaceted– with that in mind, the individual roles/actions of key figures are broken out into individual swim lanes. The goal is to provide a comprehensive picture of […]
It doesn’t matter if your eCommerce site went live yesterday or 10 years ago – the first question your CEO wants to ask every time she sees you is, “What you can you do to increase (my) revenue?” A fairly safe, predictable and vague response is “Improve mobile performance”, to which any CEO should push […]
Today’s world is marked by unprecedented access to diverse products and vendors. With this influx of choice, contemporary marketing poses a unique challenge: how to rise above the noise and establish a singular connection with a customer? The answer lies in leveraging foundational principles of customer-seller interactions – principles designed to speak to the human […]
I recently read an article by Trust Radius that dives into how business technology spending is fluctuating as a result of the corona-virus pandemic. In their survey, Trust Radius found that 26% of survey responders experienced no change in B2B technology spending during the pandemic with 53% of that percentage stating they already had the […]
It’s a very uncertain time for the world. Things are moving very fast, hourly news briefings can bring excitement and fear, often simultaneously, and nobody knows how things are going to look post-pandemic. What we can be certain of is that there is a fundamental shift happening in the way people are going about their […]
© 2021 All rights reserved
