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Category: Featured

B2B Marketplaces 101 – An Introduction

B2B Marketplaces 101 – An Introduction

If you’re a business that sells to other businesses, there’s a good chance that you’re accepting orders through a variety of channels – an ecommerce site, brick and mortar locations, email, phone, maybe even via EDI. While these are tried-and-true ways for your customers to transact with you, there’s a significant challenge that spans all […]

Measure Marketing Results Accurately with a T-Test

Measure Marketing Results Accurately with a T-Test measure marketing results t test header image

Measure Marketing Results Accurately One of the most important (and difficult) parts of marketing is proving the beneficial effects of marketing for your company. That’s when you measure marketing results against industry metrics and your own. ANY marketer has had the conversation with a superior at any level of their career that went something like […]

Multi-Vendor Order Fulfillment from Magento

Multi-Vendor Order Fulfillment from Magento magento-order-fulfillment-header-image-2

In the B2B ecommerce world, we have many options for enabling vendors and resellers to sell products from a Magento store.  For many suppliers, a Magento multi-vendor marketplace extension may be the answer, but that adds complexity and maintenance to managing your Magento implementation.  There are alternatives to enable vendors more selling opportunities without a […]

Leveraging dotdigital as a Bronto Replacement

Leveraging dotdigital as a Bronto Replacement DotDigital_Bronto_Replacement_Featured_Image_WP

Bronto Replacement If you’re currently using Bronto for your email marketing, you probably know that it will no longer be available after May 31, 2022. You know you’ll need a Bronto replacement, but what email marketing platform should you replace it with? Or maybe you’re looking to implement your first full-service marketing automation platform, with […]

Selecting an ECM: A Case Study

Selecting an ECM: A Case Study Selecting_ECM_System_Case_Study_Featured_Image

Selecting a Content Management System It may not be sexy, but selecting the right software tools can have positive effects on one’s business for years to come. On the other hand, a poor choice can ripple through your organization for years, leaving devastation in its wake. Overdramatic? Perhaps, but for those forced to live with […]

Blue Fish Customer Testimonial: Texas Supplements

Blue Fish Customer Testimonial: Texas Supplements Blue Fish Customer Testimonial: Texas Supplements

The Challenge: Shifting your B2B and B2C business away from radio ads for a new demographic of millennial buyers is more than difficult. That’s why Texas Supplements leveraged Magento Commerce to create a digital presence to successfully grow their online revenue. Their digital commerce platform had to support a B2B and B2C presence, with dramatically […]

How to Measure Your Marketing

How to Measure Your Marketing how_to_measure_marketing_header

Marketing your product or service in today’s economy is crazy hard. First, the economy is irritable and unpredictable thanks to current events. Second, there’s SO MUCH NOISE out there. Social media marketing, content marketing, relationship marketing – our potential customers are overwhelmed with it. It’s harder than ever to get your message through the fog. […]

Is it Time for Your Enterprise Data Evolution?

Is it Time for Your Enterprise Data Evolution?

You might be looking at your data & analytics tech stack and thinking to yourself, is this good enough, or is it worth investing in major improvements? It’s a tough question to answer, as the benchmark for what warrants the spend on evolving to a more contemporary architecture will be radically different depending on your […]

How to Tame your Product Feeds

How to Tame your Product Feeds Taming_Product_Feeds_1

At the core of any online shopping platform is the ubiquitous product feed that powers the world of E-commerce.  Product Feeds or Inventory Feeds drive what products are displayed, advertised and compared on third-party platforms or marketplaces like Amazon, Google and Facebook.  They are the arteries that deliver product information from a retailer’s online store […]

Cultivating Agile Data Analytics Flow

Cultivating Agile Data Analytics Flow Cultivating_Agile_Data_Analytics_Flow_Body_1

Traditionally, users seeking “data analytics” would ask for huge tables of data with as many columns as would fit in a view. With Excel as one of their favorite tools, these users were comfortable with pouring through thousands of rows of information to find an insight, because, well, that’s what they’re used to. As more […]

How to Select Technology Platforms for Your Ecommerce Solution

How to Select Technology Platforms for Your Ecommerce Solution Select Technology Platforms for Ecommerce Solution 1

Whether you have an ecommerce solution in place and need to upgrade it, or you have nothing and need to build a solution, you might be thinking about how to effectively evaluate solutions in the marketplace without spinning up a large project just do the evaluation. Furthermore, if you are thinking about how to grow […]

User Adoption and Acceptance – How to Get the Business Excited about Data Visualization

User Adoption and Acceptance – How to Get the Business Excited about Data Visualization Data_and_Analytics_User_Adoption_and_Success_2

Ever had tacos at Jack in the Box? Ever wonder what goes into every decision of how to source, price, prepare, and deliver that taco to you? There’s a lot of data that feeds those questions. Jack in the Box sells more than a million tacos a day, so we’re also talking big transactional data. In late […]