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Category: Featured

How to Select Technology Platforms for Your Ecommerce Solution

How to Select Technology Platforms for Your Ecommerce Solution Select Technology Platforms for Ecommerce Solution 1

Whether you have an ecommerce solution in place and need to upgrade it, or you have nothing and need to build a solution, you might be thinking about how to effectively evaluate solutions in the marketplace without spinning up a large project just do the evaluation. Furthermore, if you are thinking about how to grow […]

User Adoption and Acceptance – How to Get the Business Excited about Data Visualization

User Adoption and Acceptance – How to Get the Business Excited about Data Visualization Data_and_Analytics_User_Adoption_and_Success_2

Ever had tacos at Jack in the Box? Ever wonder what goes into every decision of how to source, price, prepare, and deliver that taco to you? There’s a lot of data that feeds those questions. Jack in the Box sells more than a million tacos a day, so we’re also talking big transactional data. In late […]

TEA replaces end-of-life FileNet with scalable Alfresco Enterprise Content Management System

TEA replaces end-of-life FileNet with scalable Alfresco Enterprise Content Management System TEA_Alfresco_BFG_Image_1

Texas Education Agency is responsible for the oversight of public primary and secondary education in the state of Texas. It supports 2,000+ individual school districts and charter schools in Texas. They approached Blue Fish Group to get help replacing an expensive legacy enterprise content management (ECM) system that had reached its end of life. They […]

Fluitek Enables Support for a 1M+ Product Catalog and Marketplace Selling

Fluitek Enables Support for a 1M+ Product Catalog and Marketplace Selling Fluitek_Case_Study_Header_Image_2

Fluitek has been helping customers with their filtration needs since 1975. Fluitek sells their US-manufactured industrial filters to factories, plants, commercial buildings, and suburban homes in the US and internationally. In this highly competitive market, where parts sold for a  few cents can be the competitive advantage, Fluitek continues to thrive. Why? Not only do […]

Customer Journey Mapping for B2B Online Sales (Downloadable Guide)

Customer Journey Mapping for B2B Online Sales (Downloadable Guide) CRM_Journey_Map_Header

The B2B Customer Journey Map guide is designed to highlight the different components involved in a customer’s journey through the awareness-credibility-trust sales funnel. This journey is complex and multifaceted– with that in mind, the individual roles/actions of key figures are broken out into individual swim lanes. The goal is to provide a comprehensive picture of […]

Website Roasts – Curbell Plastics

Website Roasts – Curbell Plastics Website Roast Curbell Plastics Header

Andy Clark, partner sales manager at Magento, joined Jasmine Ellsworth and Antony McGregor Dey to roast the Curbell Plastics web site. The first thing we did was snooped on the tech stack using one of our favorite tools, Built With. The site uses a lot of great marketing tools, but we noticed was that the […]

Website Roasts – Hard Pill to Swallow

Website Roasts – Hard Pill to Swallow Website Roasts Header

Reviewing a Medicinal Supplements Website Our first B2B website roast was hugely popular! We had a lot of fun together and we’re looking forward to more tough-love webinars! For our first roast, Antony McGregor Dey and Jasmine Ellsworth roasted the Premier Research Labs website. BlueFish Group built this site and it’s due for a refresh, […]

Humanizing the Sales Funnel – Standing out in a Crowded Space

Humanizing the Sales Funnel – Standing out in a Crowded Space Journey Map 2

Today’s world is marked by unprecedented access to diverse products and vendors. With this influx of choice, contemporary marketing poses a unique challenge: how to rise above the noise and establish a singular connection with a customer? The answer lies in leveraging foundational principles of customer-seller interactions – principles designed to speak to the human […]

Leveraging Product Management with Marketing Automation and Ecommerce

Leveraging Product Management with Marketing Automation and Ecommerce Blue Fish Group Leverages Product Management Header 1

All too often we see client organizations and other service firms completely obsessed with a solution. Perhaps it’s a fancy Marketing Automation application they’re interested in purchasing, or maybe it’s an Ecommerce platform that comes with all the newest bells and whistles. When presented with the possibilities that these shiny new toys offer, folks often […]

How to Estimate your Data & Analytics Evolution

How to Estimate your Data & Analytics Evolution Data and Analytics Estimation Template 3

You know you need to evolve your data & analytics experience – perhaps you are moving your whole warehouse to the cloud for easier access and more robust schemas, or perhaps you are looking to drive more intelligent insights with visualizations to drive faster business decisions. You may have a massive amount of scope to […]

How to Grow Manufacturing Ecommerce Sales with Google Shopping

How to Grow Manufacturing Ecommerce Sales with Google Shopping Grow Manufacturing Ecommerce with Google Shopping Header

I write this blog in the middle of uncertain times surrounding coronavirus, but the following ideas for manufacturing companies to sell online are really quite relevant regardless of the environment. Many of our customers are seeing exponential revenue bumps online simply because they sell products that are in such high-demand during a pandemic – like […]

8 Tips to Retain your Newly Acquired Ecommerce Clients (LONG TERM)

8 Tips to Retain your Newly Acquired Ecommerce Clients (LONG TERM) 8-tips-coronavirus-customers

It’s a very uncertain time for the world. Things are moving very fast, hourly news briefings can bring excitement and fear, often simultaneously, and nobody knows how things are going to look post-pandemic. What we can be certain of is that there is a fundamental shift happening in the way people are going about their […]