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Category: Featured

How Blue Fish Helped Britex Migrate to Magento 2 for Security and Efficiency

How Blue Fish Helped Britex Migrate to Magento 2 for Security and Efficiency Britex Fabrics

Magento 1 EOL The benefits of Magento 2 over Magento 1 are numerous — from increased transaction capacities to a radically improved user experience (for admins and customers) to the overall application architecture enhancements. Not to mention that Magento 2 also offers security benefits, such as improved password management tools and continued security updates. As […]

Blue Fish Guide to Tracking ROI in Marketing

Blue Fish Guide to Tracking ROI in Marketing Investment - Tracking ROI

When you decide you are ready for your business to grow, you need to invest in marketing. But like any investment, you need to be sure you can determine its return (ROI – Return on Investment) to hone your marketing strategy for maximum yield — so where do you start? You probably already know that […]

Don’t Replicate Magento 1 in Magento 2, Think about your MVP

Don’t Replicate Magento 1 in Magento 2, Think about your MVP m1-to-m2-upgrade

Better performance and scalability! Streamlined checkout! More mobile-friendly and better content management! B2B enhancements! Chances are you’ve already heard about all the new and improved features Magento 2 (M2) has over Magento 1 (M1). Maybe you’ve even started to add your favorite Amazon features to your new Magento 2 site Wishlist. You’ve been hearing for […]

Using a Customer Journey Map to Define Your Business

Using a Customer Journey Map to Define Your Business

What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many different formats exist, most Customer Journey Maps include some key components such as an actor or persona which describes a typical person who may interact with the company, as well […]

Why Does ECM Implementation Take SO Long?!

Why Does ECM Implementation Take SO Long?!

Once you’ve committed to implementing an ECM for your company, a few questions may arise during the process. You might wonder why a place to store content is so expensive (we answered that question here) or how long it will be before it’s up and running. Aside from the obvious time required to digitize any […]

Be Where Your Buyer Is: An Introduction to Headless Commerce

Be Where Your Buyer Is: An Introduction to Headless Commerce woman using headless commerce kiosk

Ecommerce, despite being a relatively new business model, is changing faster than ever, and the amount of money spent online by both businesses and consumers has been growing every year thanks in part to better Buyer Enablement. Buyer Enablement as discussed in previous articles (read more on Buyer Enablement here), is a collection of techniques […]