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Category: Featured

How to Grow Manufacturing Ecommerce Sales with Google Shopping

How to Grow Manufacturing Ecommerce Sales with Google Shopping Grow Manufacturing Ecommerce with Google Shopping Header

I write this blog in the middle of uncertain times surrounding coronavirus, but the following ideas for manufacturing companies to sell online are really quite relevant regardless of the environment. Many of our customers are seeing exponential revenue bumps online simply because they sell products that are in such high-demand during a pandemic – like […]

8 Tips to Retain your Newly Acquired Ecommerce Clients (LONG TERM)

8 Tips to Retain your Newly Acquired Ecommerce Clients (LONG TERM) 8-tips-coronavirus-customers

It’s a very uncertain time for the world. Things are moving very fast, hourly news briefings can bring excitement and fear, often simultaneously, and nobody knows how things are going to look post-pandemic. What we can be certain of is that there is a fundamental shift happening in the way people are going about their […]

What is Google Shopping and Why Your Nutritional Health Company Should Be Using It Right Now

What is Google Shopping and Why Your Nutritional Health Company Should Be Using It Right Now Nutritional Health Supplements Google Shopping

What is Google Shopping and Why Your Nutritional Health Company Should Be Using it Right Now With the coronavirus pandemic that the world is facing, nutritional health companies are doing really well right now. Many are probably seeing record revenue. People are genuinely doing all that they can to boost their immune system, treat the […]

Blue Fish Eliminating Inefficiencies with Ephesoft Transact and Alfresco

Blue Fish Eliminating Inefficiencies with Ephesoft Transact and Alfresco blue_fish_ephesoft_case_study_header

Often large enterprises suffer from inefficient business processes that pile up over time, leading to immense technical debt and wasted time and money. One enterprise organization handling professional golfers knew there was a better way to manage their business processes through automation. Blue Fish stepped in to architect an elegant solution to fit their business […]

Webinar: The Future of Ecommerce for Manufacturing

Webinar: The Future of Ecommerce for Manufacturing Future of B2B Ecommerce Manufacturing

Attend this webinar to learn about the changing state of B2B Manufacturing and the factors that are shaping that change, including evolving buyer expectations and shifting demographics, and the commoditization of Big Data and Artificial Intelligence. A look at B2B Manufacturing of the Future. From Big Data and AI, to Increased Competition from foreign markets, […]

How Blue Fish Helped Britex Migrate to Magento 2 for Security and Efficiency

How Blue Fish Helped Britex Migrate to Magento 2 for Security and Efficiency Britex Fabrics

Magento 1 EOL The benefits of Magento 2 over Magento 1 are numerous — from increased transaction capacities to a radically improved user experience (for admins and customers) to the overall application architecture enhancements. Not to mention that Magento 2 also offers security benefits, such as improved password management tools and continued security updates. As […]

Blue Fish Guide to Tracking ROI in Marketing

Blue Fish Guide to Tracking ROI in Marketing Investment - Tracking ROI

When you decide you are ready for your business to grow, you need to invest in marketing. But like any investment, you need to be sure you can determine its return (ROI – Return on Investment) to hone your marketing strategy for maximum yield — so where do you start? You probably already know that […]

Don’t Replicate Magento 1 in Magento 2, Think about your MVP

Don’t Replicate Magento 1 in Magento 2, Think about your MVP m1-to-m2-upgrade

Better performance and scalability! Streamlined checkout! More mobile-friendly and better content management! B2B enhancements! Chances are you’ve already heard about all the new and improved features Magento 2 (M2) has over Magento 1 (M1). Maybe you’ve even started to add your favorite Amazon features to your new Magento 2 site Wishlist. You’ve been hearing for […]

Using a Customer Journey Map to Define Your Business

Using a Customer Journey Map to Define Your Business

What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many different formats exist, most Customer Journey Maps include some key components such as an actor or persona which describes a typical person who may interact with the company, as well […]

Why Does ECM Implementation Take SO Long?!

Why Does ECM Implementation Take SO Long?!

Once you’ve committed to implementing an ECM for your company, a few questions may arise during the process. You might wonder why a place to store content is so expensive (we answered that question here) or how long it will be before it’s up and running. Aside from the obvious time required to digitize any […]

Be Where Your Buyer Is: An Introduction to Headless Commerce

Be Where Your Buyer Is: An Introduction to Headless Commerce woman using headless commerce kiosk

Ecommerce, despite being a relatively new business model, is changing faster than ever, and the amount of money spent online by both businesses and consumers has been growing every year thanks in part to better Buyer Enablement. Buyer Enablement as discussed in previous articles (read more on Buyer Enablement here), is a collection of techniques […]