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Category: Featured

Blue Fish Group is rebranding under a new name: ArgonDigital

Blue Fish Group is rebranding under a new name: ArgonDigital

Seilevel, Blue Fish Group, and Requirements Experts came together over the last few years, and our identity became unnecessarily complicated. It was time to find a name that was more fitting. Starting today, we have a new name and a new look. Let me introduce you to ArgonDigital! We make technology your strategic advantage. We […]

How to Sell Direct to Consumer without Cannibalizing Distributor Sales

How to Sell Direct to Consumer without Cannibalizing Distributor Sales

Your sales, my sales, we all want some great sales. It’s a constant balance with retailing direct to consumer (D2C) and wholesaling to distributors and retail stores. We don’t want to eat someone else’s lunch, but we don’t want to give up our own either. In the modern world, we need a balance of multiple sales channels to sustain us. Sell D2C without cannibalizing […]

An Overview of Magento, Salesforce Commerce Cloud and BigCommerce

An Overview of Magento, Salesforce Commerce Cloud and BigCommerce

Whenever we begin working with a new client, one of the things that will often come up at the start of a project is “Which ecommerce platform should we be using?” Given the number of platforms that are available and the inevitable uniqueness of a client’s requirements, this can be a very challenging question to […]

Case Study – Managing Gas Pipeline Data

Case Study – Managing Gas Pipeline Data Cropped Oil and Gas Pipeline image

The Challenge Suppose your employer gives you the task of quickly finding a document containing information critical to the success of the company. Complicating the situation, your employer is a large conglomerate in the energy sector who possesses a vast archive containing tens of millions of documents, both physical and digital and in all manner […]

B2B Marketplaces 101 – An Introduction

B2B Marketplaces 101 – An Introduction

If you’re a business that sells to other businesses, there’s a good chance that you’re accepting orders through a variety of channels – an ecommerce site, brick and mortar locations, email, phone, maybe even via EDI. While these are tried-and-true ways for your customers to transact with you, there’s a significant challenge that spans all […]

Measure Marketing Results Accurately with a T-Test

Measure Marketing Results Accurately with a T-Test measure marketing results t test header image

Measure Marketing Results Accurately One of the most important (and difficult) parts of marketing is proving the beneficial effects of marketing for your company. That’s when you measure marketing results against industry metrics and your own. ANY marketer has had the conversation with a superior at any level of their career that went something like […]

Multi-Vendor Order Fulfillment from Magento

Multi-Vendor Order Fulfillment from Magento magento-order-fulfillment-header-image-2

In the B2B ecommerce world, we have many options for enabling vendors and resellers to sell products from a Magento store.  For many suppliers, a Magento multi-vendor marketplace extension may be the answer, but that adds complexity and maintenance to managing your Magento implementation.  There are alternatives to enable vendors more selling opportunities without a […]

Leveraging dotdigital as a Bronto Replacement

Leveraging dotdigital as a Bronto Replacement DotDigital_Bronto_Replacement_Featured_Image_WP

Bronto Replacement If you’re currently using Bronto for your email marketing, you probably know that it will no longer be available after May 31, 2022. You know you’ll need a Bronto replacement, but what email marketing platform should you replace it with? Or maybe you’re looking to implement your first full-service marketing automation platform, with […]

Selecting an ECM: A Case Study

Selecting an ECM: A Case Study Selecting_ECM_System_Case_Study_Featured_Image

Selecting a Content Management System It may not be sexy, but selecting the right software tools can have positive effects on one’s business for years to come. On the other hand, a poor choice can ripple through your organization for years, leaving devastation in its wake. Overdramatic? Perhaps, but for those forced to live with […]

Blue Fish Customer Testimonial: Texas Supplements

Blue Fish Customer Testimonial: Texas Supplements Blue Fish Customer Testimonial: Texas Supplements

The Challenge: Shifting your B2B and B2C business away from radio ads for a new demographic of millennial buyers is more than difficult. That’s why Texas Supplements leveraged Magento Commerce to create a digital presence to successfully grow their online revenue. Their digital commerce platform had to support a B2B and B2C presence, with dramatically […]

Marketing Reporting: Product Management Helps Drive Metrics (Part 1)

Marketing Reporting: Product Management Helps Drive Metrics (Part 1) Marketing Reporting Pt 1 Product Mgmt Metrics Featured

Thinking About Marketing Marketing is inherently intangible. Its core value is based in potential outcomes rather than intrinsic qualities. Not only that, its success is dependent on something that is unpredictable by nature – human response. The challenge is to create order, structure, and predictability in a space that defies easy quantification. In an economic […]

How to Measure Your Marketing

How to Measure Your Marketing how_to_measure_marketing_header

Marketing your product or service in today’s economy is crazy hard. First, the economy is irritable and unpredictable thanks to current events. Second, there’s SO MUCH NOISE out there. Social media marketing, content marketing, relationship marketing – our potential customers are overwhelmed with it. It’s harder than ever to get your message through the fog. […]