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Category: Featured

Webinar Roast – Curbell Plastics

Webinar Roast – Curbell Plastics Website Roast Curbell Plastics Header

Andy Clark, partner sales manager at Magento, joined Jasmine Ellsworth and Antony McGregor Dey to roast the Curbell Plastics web site. The first thing we did was snooped on the tech stack using one of our favorite tools, Built With. The site uses a lot of great marketing tools, but we noticed was that the […]

Webinar Roast – Hard Pill to Swallow

Webinar Roast – Hard Pill to Swallow Website Roasts Header

Reviewing a Medicinal Supplements Website Our first B2B website roast was hugely popular! We had a lot of fun together and we’re looking forward to more tough-love webinars! For our first roast, Antony McGregor Dey and Jasmine Ellsworth roasted the Premier Research Labs website. BlueFish Group built this site and it’s due for a refresh, […]

Humanizing the Sales Funnel – Standing out in a Crowded Space

Humanizing the Sales Funnel – Standing out in a Crowded Space Journey Map 2

Today’s world is marked by unprecedented access to diverse products and vendors. With this influx of choice, contemporary marketing poses a unique challenge: how to rise above the noise and establish a singular connection with a customer? The answer lies in leveraging foundational principles of customer-seller interactions – principles designed to speak to the human […]

Leveraging Product Management with Marketing Automation and Ecommerce

Leveraging Product Management with Marketing Automation and Ecommerce Blue Fish Group Leverages Product Management Header 1

All too often we see client organizations and other service firms completely obsessed with a solution. Perhaps it’s a fancy Marketing Automation application they’re interested in purchasing, or maybe it’s an Ecommerce platform that comes with all the newest bells and whistles. When presented with the possibilities that these shiny new toys offer, folks often […]

How to Estimate your Data & Analytics Evolution

How to Estimate your Data & Analytics Evolution Data and Analytics Estimation Template 3

You know you need to evolve your data & analytics experience – perhaps you are moving your whole warehouse to the cloud for easier access and more robust schemas, or perhaps you are looking to drive more intelligent insights with visualizations to drive faster business decisions. You may have a massive amount of scope to […]

How to Grow Manufacturing Ecommerce Sales with Google Shopping

How to Grow Manufacturing Ecommerce Sales with Google Shopping Grow Manufacturing Ecommerce with Google Shopping Header

I write this blog in the middle of uncertain times surrounding coronavirus, but the following ideas for manufacturing companies to sell online are really quite relevant regardless of the environment. Many of our customers are seeing exponential revenue bumps online simply because they sell products that are in such high-demand during a pandemic – like […]

8 Tips to Retain your Newly Acquired Ecommerce Clients (LONG TERM)

8 Tips to Retain your Newly Acquired Ecommerce Clients (LONG TERM) 8-tips-coronavirus-customers

It’s a very uncertain time for the world. Things are moving very fast, hourly news briefings can bring excitement and fear, often simultaneously, and nobody knows how things are going to look post-pandemic. What we can be certain of is that there is a fundamental shift happening in the way people are going about their […]

What is Google Shopping and Why Your Nutritional Health Company Should Be Using It Right Now

What is Google Shopping and Why Your Nutritional Health Company Should Be Using It Right Now Nutritional Health Supplements Google Shopping

What is Google Shopping and Why Your Nutritional Health Company Should Be Using it Right Now With the coronavirus pandemic that the world is facing, nutritional health companies are doing really well right now. Many are probably seeing record revenue. People are genuinely doing all that they can to boost their immune system, treat the […]

Blue Fish Eliminating Inefficiencies with Ephesoft Transact and Alfresco

Blue Fish Eliminating Inefficiencies with Ephesoft Transact and Alfresco blue_fish_ephesoft_case_study_header

Often large enterprises suffer from inefficient business processes that pile up over time, leading to immense technical debt and wasted time and money. One enterprise organization handling professional golfers knew there was a better way to manage their business processes through automation. Blue Fish stepped in to architect an elegant solution to fit their business […]

Webinar: The Future of Ecommerce for Manufacturing

Webinar: The Future of Ecommerce for Manufacturing Future of B2B Ecommerce Manufacturing

Attend this webinar to learn about the changing state of B2B Manufacturing and the factors that are shaping that change, including evolving buyer expectations and shifting demographics, and the commoditization of Big Data and Artificial Intelligence. A look at B2B Manufacturing of the Future. From Big Data and AI, to Increased Competition from foreign markets, […]

How Blue Fish Helped Britex Migrate to Magento 2 for Security and Efficiency

How Blue Fish Helped Britex Migrate to Magento 2 for Security and Efficiency Britex Fabrics

Magento 1 EOL The benefits of Magento 2 over Magento 1 are numerous — from increased transaction capacities to a radically improved user experience (for admins and customers) to the overall application architecture enhancements. Not to mention that Magento 2 also offers security benefits, such as improved password management tools and continued security updates. As […]