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Category: Ecommerce

Selling in the Medical Device Industry – Lessons Learned from Covid-19

Selling in the Medical Device Industry – Lessons Learned from Covid-19 Medical_Device_Covid_19_WP_Header

Working in the medical industry during national disasters, pandemics, or any crisis involves overcoming significant challenges. This time last year, I was a medical solutions consultant going into hospitals, clinics, doctors’ offices, and labs, assessing their medical solution needs and ascertaining how to help them with their medical device, med surge, medical equipment, lab, and […]

Blue Fish Customer Testimonial: Texas Supplements

Blue Fish Customer Testimonial: Texas Supplements Blue Fish Customer Testimonial: Texas Supplements

The Challenge: Shifting your B2B and B2C business away from radio ads for a new demographic of millennial buyers is more than difficult. That’s why Texas Supplements leveraged Magento Commerce to create a digital presence to successfully grow their online revenue. Their digital commerce platform had to support a B2B and B2C presence, with dramatically […]

Marketing Reporting: Product Management Helps Drive Metrics (Part 1)

Marketing Reporting: Product Management Helps Drive Metrics (Part 1) Marketing Reporting Pt 1 Product Mgmt Metrics Featured

Thinking About Marketing Marketing is inherently intangible. Its core value is based in potential outcomes rather than intrinsic qualities. Not only that, its success is dependent on something that is unpredictable by nature – human response. The challenge is to create order, structure, and predictability in a space that defies easy quantification. In an economic […]

Website Roast – Maggie Louise Confections

Website Roast – Maggie Louise Confections Maggie_Louise_Confections_1

The homepage is the showroom for your brand, and this home page is beautiful! Their detail orientation is amazing, which makes us see the value they place on the artistry and perfection of the product. Shoppers place a lot of value on the quality of your website and site imagery, and this site shows a […]

Website Roasts – Fitness Deal News

Website Roasts – Fitness Deal News

This doesn’t look like the kind of website that we usually roast. It’s an affiliate site which pulls in viewers and directs them to other sites to make purchases. These sites can be really strong money- makers, and they have to be very good at SEO and ad buying. This site definitely doesn’t have a […]

How to Tame your Product Feeds

How to Tame your Product Feeds Taming_Product_Feeds_1

At the core of any online shopping platform is the ubiquitous product feed that powers the world of E-commerce.  Product Feeds or Inventory Feeds drive what products are displayed, advertised and compared on third-party platforms or marketplaces like Amazon, Google and Facebook.  They are the arteries that deliver product information from a retailer’s online store […]

Website Roasts – Quantum Nutrition Labs

Website Roasts – Quantum Nutrition Labs QNL Website Roasts Header Image

We like to start by Googling the website to discover the customer journey to the company. It seems like there are a lot of websites out there that say Quantum Nutrition Labs. We clicked on one and it definitely doesn’t look like the website of our company. Same name and same logo, but what are […]

How to Select Technology Platforms for Your Ecommerce Solution

How to Select Technology Platforms for Your Ecommerce Solution Select Technology Platforms for Ecommerce Solution 1

Whether you have an ecommerce solution in place and need to upgrade it, or you have nothing and need to build a solution, you might be thinking about how to effectively evaluate solutions in the marketplace without spinning up a large project just do the evaluation. Furthermore, if you are thinking about how to grow […]

Website Roasts – Cuvee Coffee

Website Roasts – Cuvee Coffee Website Roast Cuvee Coffee Featured Image

When we’re looking at a website, we always snoop on the technology stack. It’s really easy to do – copy their URL and go to Built With. They’re using Klaviyo, Google Analytics, Yotpo, and Shopify – they’ve got a lot of good stuff going on. They’ve got a lot of attention on processing payments which […]

Ecommerce and Amazon in Today’s Economy

Ecommerce and Amazon in Today’s Economy Ecommerce and Amazon 1

E-commerce is vital to today’s economy. With COVID-19, more and more sellers are looking to generate revenue via e-commerce channels. What comes to mind as a great platform to use? Amazon. Everyone wants to be on Amazon because it’s easy to sell your product through the site and the consumers are already there. Seems like […]

Website Roasts – Engenuity

Website Roasts – Engenuity Website_Roasts_Engenuity_1

Today’s lucky victim, Engeniuty, was well and truly roasted by our own Jasmine Ellsworth and Tria Foster, aided and abetted by Andy Clark, Partner Sales Manager with Adobe/Magento. As usual, we started off Googling the site. That didn’t go well. Google didn’t like the word “engenuity” and tried to autocorrect us to “edgenuity” instead, which […]

Website Roasts – Wellness Within Reach

Website Roasts – Wellness Within Reach Website_Roasts_Wellness_Within_Reach_Body_1

We had a great time roasting the Wellness Within Reach website together! Tria Foster and Jasmine Ellsworth led us on an irreverent review of this B2B health care products site. We started off in Google and discovered that our site wasn’t on the top half of the first results page. There were some look-alike pages […]