Fluitek has been helping customers with their filtration needs since 1975. Fluitek sells their US-manufactured industrial filters to factories, plants, commercial buildings, and suburban homes in the US and internationally. In this highly competitive market, where parts sold for a few cents can be the competitive advantage, Fluitek continues to thrive. Why? Not only do […]
The model above is designed to highlight the different components involved in a customer’s journey through the awareness-credibility-trust sales funnel. This journey is complex and multifaceted– with that in mind, the individual roles/actions of key figures are broken out into individual swim lanes. The goal is to provide a comprehensive picture of participation in each […]
Andy Clark, partner sales manager at Magento, joined Jasmine Ellsworth and Antony McGregor Dey to roast the Curbell Plastics web site. The first thing we did was snooped on the tech stack using one of our favorite tools, Built With. The site uses a lot of great marketing tools, but we noticed was that the […]
Reviewing a Medicinal Supplements Website Our first B2B website roast was hugely popular! We had a lot of fun together and we’re looking forward to more tough-love webinars! For our first roast, Antony McGregor Dey and Jasmine Ellsworth roasted the Premier Research Labs website. BlueFish Group built this site and it’s due for a refresh, […]
It doesn’t matter if your eCommerce site went live yesterday or 10 years ago – the first question your CEO wants to ask every time she sees you is, “What you can you do to increase (my) revenue?” A fairly safe, predictable and vague response is “Improve mobile performance”, to which any CEO should push […]
Today’s world is marked by unprecedented access to diverse products and vendors. With this influx of choice, contemporary marketing poses a unique challenge: how to rise above the noise and establish a singular connection with a customer? The answer lies in leveraging foundational principles of customer-seller interactions – principles designed to speak to the human […]
All too often we see client organizations and other service firms completely obsessed with a solution. Perhaps it’s a fancy Marketing Automation application they’re interested in purchasing, or maybe it’s an Ecommerce platform that comes with all the newest bells and whistles. When presented with the possibilities that these shiny new toys offer, folks often […]
I recently read an article by Trust Radius that dives into how business technology spending is fluctuating as a result of the corona-virus pandemic. In their survey, Trust Radius found that 26% of survey responders experienced no change in B2B technology spending during the pandemic with 53% of that percentage stating they already had the […]
I write this blog in the middle of uncertain times surrounding coronavirus, but the following ideas for manufacturing companies to sell online are really quite relevant regardless of the environment. Many of our customers are seeing exponential revenue bumps online simply because they sell products that are in such high-demand during a pandemic – like […]
It’s a very uncertain time for the world. Things are moving very fast, hourly news briefings can bring excitement and fear, often simultaneously, and nobody knows how things are going to look post-pandemic. What we can be certain of is that there is a fundamental shift happening in the way people are going about their […]
What is Google Shopping and Why Your Nutritional Health Company Should Be Using it Right Now With the coronavirus pandemic that the world is facing, nutritional health companies are doing really well right now. Many are probably seeing record revenue. People are genuinely doing all that they can to boost their immune system, treat the […]
Attend this webinar to learn about the changing state of B2B Manufacturing and the factors that are shaping that change, including evolving buyer expectations and shifting demographics, and the commoditization of Big Data and Artificial Intelligence. A look at B2B Manufacturing of the Future. From Big Data and AI, to Increased Competition from foreign markets, […]
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