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Category: Ecommerce

How Covid-19 Affects B2B Technology Spending and the Future of Work Culture

How Covid-19 Affects B2B Technology Spending and the Future of Work Culture B2B technology spending featured

I recently read an article by Trust Radius that dives into how business technology spending is fluctuating as a result of the corona-virus pandemic. In their survey, Trust Radius found that 26% of survey responders experienced no change in B2B technology spending during the pandemic with 53% of that percentage stating they already had the […]

How to Grow Manufacturing Ecommerce Sales with Google Shopping

How to Grow Manufacturing Ecommerce Sales with Google Shopping Grow Manufacturing Ecommerce with Google Shopping Header

I write this blog in the middle of uncertain times surrounding coronavirus, but the following ideas for manufacturing companies to sell online are really quite relevant regardless of the environment. Many of our customers are seeing exponential revenue bumps online simply because they sell products that are in such high-demand during a pandemic – like […]

8 Tips to Retain your Newly Acquired Ecommerce Clients (LONG TERM)

8 Tips to Retain your Newly Acquired Ecommerce Clients (LONG TERM) 8-tips-coronavirus-customers

It’s a very uncertain time for the world. Things are moving very fast, hourly news briefings can bring excitement and fear, often simultaneously, and nobody knows how things are going to look post-pandemic. What we can be certain of is that there is a fundamental shift happening in the way people are going about their […]

What is Google Shopping and Why Your Nutritional Health Company Should Be Using It Right Now

What is Google Shopping and Why Your Nutritional Health Company Should Be Using It Right Now Nutritional Health Supplements Google Shopping

What is Google Shopping and Why Your Nutritional Health Company Should Be Using it Right Now With the coronavirus pandemic that the world is facing, nutritional health companies are doing really well right now. Many are probably seeing record revenue. People are genuinely doing all that they can to boost their immune system, treat the […]

Webinar: The Future of Ecommerce for Manufacturing

Webinar: The Future of Ecommerce for Manufacturing Future of B2B Ecommerce Manufacturing

Attend this webinar to learn about the changing state of B2B Manufacturing and the factors that are shaping that change, including evolving buyer expectations and shifting demographics, and the commoditization of Big Data and Artificial Intelligence. A look at B2B Manufacturing of the Future. From Big Data and AI, to Increased Competition from foreign markets, […]

How Blue Fish Helped Britex Migrate to Magento 2 for Security and Efficiency

How Blue Fish Helped Britex Migrate to Magento 2 for Security and Efficiency Britex Fabrics

Magento 1 EOL The benefits of Magento 2 over Magento 1 are numerous — from increased transaction capacities to a radically improved user experience (for admins and customers) to the overall application architecture enhancements. Not to mention that Magento 2 also offers security benefits, such as improved password management tools and continued security updates. As […]

Switching from Amasty Magento 1 Blog Pro to Magefan Magento 2 Blog Extension

Switching from Amasty Magento 1 Blog Pro to Magefan Magento 2 Blog Extension Switching From Amasty Magento 1 Blog Pro to Magefan Magento 2 Blog Extension

We recently decided to move from using Amasty Blog Pro to Magefan Blog Extension during one of our clients’ Magento 1 to Magento 2 upgrades. Here are some of the lessons we learned when making this switch. Both modules offer: Blog Search Categories Tags Recent Posts Featured Posts Related Posts Can approve pending comments from […]

Blue Fish Guide to Tracking ROI in Marketing

Blue Fish Guide to Tracking ROI in Marketing Investment - Tracking ROI

When you decide you are ready for your business to grow, you need to invest in marketing. But like any investment, you need to be sure you can determine its return (ROI – Return on Investment) to hone your marketing strategy for maximum yield — so where do you start? You probably already know that […]

Don’t Replicate Magento 1 in Magento 2, Think about your MVP

Don’t Replicate Magento 1 in Magento 2, Think about your MVP m1-to-m2-upgrade

Better performance and scalability! Streamlined checkout! More mobile-friendly and better content management! B2B enhancements! Chances are you’ve already heard about all the new and improved features Magento 2 (M2) has over Magento 1 (M1). Maybe you’ve even started to add your favorite Amazon features to your new Magento 2 site Wishlist. You’ve been hearing for […]

Creating Customer Attributes in Magento 2 Enterprise

Creating Customer Attributes in Magento 2 Enterprise Magento Logo

Custom Customer Attributes are a powerful feature in Magento Enterprise, customizing your customer data allows your business to capture unique customer information in order to better serve your customer base. They can be added to the Customer Registration, Customer Account Edit, and Admin Checkout forms. You can also use custom customer attributes to refine the […]

Leveraging KPIs to Track your Customer Journey Map

Leveraging KPIs to Track your Customer Journey Map

Customer Journey Mapping is a critical tool in the winding path of today’s digital consumer. From initial discovery of a brand up until purchase, there are many new and interconnected touchpoints that must be maximized to ensure a smooth customer journey. This is why the antiquated/ traditional metrics and KPIs of yesteryear’s customer journey fall […]

Using a Customer Journey Map to Define Your Business

Using a Customer Journey Map to Define Your Business

What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many different formats exist, most Customer Journey Maps include some key components such as an actor or persona which describes a typical person who may interact with the company, as well […]