At the core of any online shopping platform is the ubiquitous product feed that powers the world of E-commerce. Product Feeds or Inventory Feeds drive what products are displayed, advertised and compared on third-party platforms or marketplaces like Amazon, Google and Facebook. They are the arteries that deliver product information from a retailer’s online store […]
We like to start by Googling the website to discover the customer journey to the company. It seems like there are a lot of websites out there that say Quantum Nutrition Labs. We clicked on one and it definitely doesn’t look like the website of our company. Same name and same logo, but what are […]
Whether you have an ecommerce solution in place and need to upgrade it, or you have nothing and need to build a solution, you might be thinking about how to effectively evaluate solutions in the marketplace without spinning up a large project just do the evaluation. Furthermore, if you are thinking about how to grow […]
When we’re looking at a website, we always snoop on the technology stack. It’s really easy to do – copy their URL and go to Built With. They’re using Klaviyo, Google Analytics, Yotpo, and Shopify – they’ve got a lot of good stuff going on. They’ve got a lot of attention on processing payments which […]
E-commerce is vital to today’s economy. With COVID-19, more and more sellers are looking to generate revenue via e-commerce channels. What comes to mind as a great platform to use? Amazon. Everyone wants to be on Amazon because it’s easy to sell your product through the site and the consumers are already there. Seems like […]
Today’s lucky victim, Engeniuty, was well and truly roasted by our own Jasmine Ellsworth and Tria Foster, aided and abetted by Andy Clark, Partner Sales Manager with Adobe/Magento. As usual, we started off Googling the site. That didn’t go well. Google didn’t like the word “engenuity” and tried to autocorrect us to “edgenuity” instead, which […]
We had a great time roasting the Wellness Within Reach website together! Tria Foster and Jasmine Ellsworth led us on an irreverent review of this B2B health care products site. We started off in Google and discovered that our site wasn’t on the top half of the first results page. There were some look-alike pages […]
Fluitek has been helping customers with their filtration needs since 1975. Fluitek sells their US-manufactured industrial filters to factories, plants, commercial buildings, and suburban homes in the US and internationally. In this highly competitive market, where parts sold for a few cents can be the competitive advantage, Fluitek continues to thrive. Why? Not only do […]
The B2B Customer Journey Map guide is designed to highlight the different components involved in a customer’s journey through the awareness-credibility-trust sales funnel. This journey is complex and multifaceted– with that in mind, the individual roles/actions of key figures are broken out into individual swim lanes. The goal is to provide a comprehensive picture of […]
Andy Clark, partner sales manager at Magento, joined Jasmine Ellsworth and Antony McGregor Dey to roast the Curbell Plastics web site. The first thing we did was snooped on the tech stack using one of our favorite tools, Built With. The site uses a lot of great marketing tools, but we noticed was that the […]
Reviewing a Medicinal Supplements Website Our first B2B website roast was hugely popular! We had a lot of fun together and we’re looking forward to more tough-love webinars! For our first roast, Antony McGregor Dey and Jasmine Ellsworth roasted the Premier Research Labs website. BlueFish Group built this site and it’s due for a refresh, […]
It doesn’t matter if your eCommerce site went live yesterday or 10 years ago – the first question your CEO wants to ask every time she sees you is, “What you can you do to increase (my) revenue?” A fairly safe, predictable and vague response is “Improve mobile performance”, to which any CEO should push […]
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