Customer Journey Mapping is a critical tool in the winding path of today’s digital consumer. From initial discovery of a brand up until purchase, there are many new and interconnected touchpoints that must be maximized to ensure a smooth customer…
What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many different formats exist, most Customer Journey Maps include some key components such as an actor…
Recently our Director of Ecommerce Antony McGregor Dey spoke at B2B Online in Chicago. B2B Online is a conference for Manufacturers and Distributors looking to expand their online presence. Antony was on a panel of Ecommerce leaders including Anne Vranicic…
Ecommerce, despite being a relatively new business model, is changing faster than ever, and the amount of money spent online by both businesses and consumers has been growing every year thanks in part to better Buyer Enablement. Buyer Enablement as…
Austin, TX | Full-time Blue Fish Group is growing rapidly and we’re looking for a talented marketing operations manager to help accelerate the growth. We have a great product, team, and strategy in place, but we need your help executing….
Like most activities in the B2B world, the sales process is rapidly evolving due to advances in technology. In the past, a distributor or manufacturing businesses built solid relationships with a handful of suppliers, relied on those suppliers for product…
Last June the Supreme Court decided to allow state and local governments to impose sales taxes on online businesses which sell to customers located within their jurisdictions. The case-South Dakota v. Wayfair Inc.- overturned a long-standing decision which allowed state…
The Golden Years For decades, Texas Supplements has enjoyed a sterling reputation as one of the nation’s leading nutraceutical manufacturers. Thanks to their high quality products, ongoing nutrition research, and tireless advocacy by founder Dr. Robert J. Marshall, PhD, they’ve…
CalOptix provides leading brands and innovative products in the optical accessories and over the counter eye wear market to thousands of optical retailers and mass channel customers. After several attempts to automate their manual, error prone sales order process, they…
Happy New Year! With the new year comes new sales and use tax rules. New sales and use tax rules are in effect as of January 1st 2017. It should come as no surprise that 2017 will be a year…
Custom Customer Attributes are a powerful feature in Magento Enterprise, customizing your customer data allows your business to capture unique customer information in order to better serve your customer base. One (of many) benefits of Magento 2 Enterprise Edition is…
What is Sales Tax Nexus? Sales Tax Nexus is also called “sufficient physical presence” and is a legal term that refers to the requirement for companies doing business in a state to collect and pay tax on sales in that…