Old-school ecommerce solutions were focused on the “your customer comes to your website to buy stuff” approach. For many simple retail or B2B companies, that’s still the mode they’re in. For example, if I want to open an online store to sell custom-made wreaths, but I also sometimes sell at local craft fairs, that’s not […]
Whenever we begin working with a new client, one of the things that will often come up at the start of a project is “Which ecommerce platform should we be using?” Given the number of platforms that are available and the inevitable uniqueness of a client’s requirements, this can be a very challenging question to […]
If you manufacture/distribute replacements for OEM products, you may be struggling to figure out the optimal way to represent these products in Magento, particularly if you need to give customers data about your products and the OEM products they replace. In this post, we’re going to discuss a strategy for selling replacement products on a […]
If you’re in the Marketing, Design, or Product space, you have probably heard of Heatmaps. But what is a heatmap? And how can you leverage heatmaps to make data-based decisions? In today’s competitive marketplace, user behavior data and user needs must inform your marketing strategy. In this article, I’ll overview the four primary heatmaps typically used […]
If you spend any time on the BigCommerce support and community forums, you’ll see some recurring questions about making small theme or functional modifications. Since so many store owners do not have a dedicated developer or agency to rely on for support, many of the answers to these questions go unanswered or are answered with […]
The Ecommerce Cannibalization Conundrum “Don’t cut into my commissions!” your sales team pleads. It may be a dog-eat-dog world, but that doesn’t mean your online sales have to eat into your existing employee-aided deals. Now you’re stuck with the question of how to expand your consumer base without taking from their transactions. Everyone worries about […]
In case you haven’t heard, the B2B ecommerce market is enormous and growing at an incredible rate (for data on this, check out our article on B2B Marketplaces). As traditional B2B buyers are phasing out of the workplace and are replaced with buyers that have a more modern B2C mindset, expectations around online capabilities are […]
HubSpot is a powerful CRM system which integrates with Magento via an open-source extension. The HubSpot integration takes information from Magento and syncs it to HubSpot, which can help you increase online sales from new customers and existing customers. By using HubSpot’s workflow administration tools, you can create webhooks that synch your data when and […]
Headless Commerce with BigCommerce Recently, we’ve been getting lots of questions from clients and prospects around headless commerce options and opportunities. As a BigCommerce partner, we regularly explore the latest offerings to stay abreast of the ever changing landscape of e-commerce. Before recommending that one of our clients implement a new solution like headless commerce […]
Since the days of the early internet, email marketing has continued to evolve and grow. According to some estimates, this industry is expected to reach US$22.16 bn by 2024. There is no denying that Email Marketing is still relevant and offers marketers the ability to craft a unique personalized message for a singular customer and […]
In the past year of the COVID pandemic, we’ve learned about the strengths, challenges, and opportunities in the medical device industry (see Selling in the Medical Device Industry – Lessons Learned from COVID 19). In order to explore these in more depth, it’s important to understand that this is a very diverse industry with a […]
B2B Essentials When we think about B2B features and functionality, a few key requirements come to mind. Most of our clients come to us with a laundry list of features, but many of those can be rolled into a few key elements needed to support B2B sales and service. The purchase process in B2B can […]
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