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Category: Ecommerce

How Blue Fish Helped Britex Migrate to Magento 2 for Security and Efficiency

How Blue Fish Helped Britex Migrate to Magento 2 for Security and Efficiency Britex Fabrics

Magento 1 EOL The benefits of Magento 2 over Magento 1 are numerous — from increased transaction capacities to a radically improved user experience (for admins and customers) to the overall application architecture enhancements. Not to mention that Magento 2 also offers security benefits, such as improved password management tools and continued security updates. As […]

Switching from Amasty Magento 1 Blog Pro to Magefan Magento 2 Blog Extension

Switching from Amasty Magento 1 Blog Pro to Magefan Magento 2 Blog Extension Switching From Amasty Magento 1 Blog Pro to Magefan Magento 2 Blog Extension

We recently decided to move from using Amasty Blog Pro to Magefan Blog Extension during one of our clients’ Magento 1 to Magento 2 upgrades. Here are some of the lessons we learned when making this switch. Both modules offer: Blog Search Categories Tags Recent Posts Featured Posts Related Posts Can approve pending comments from […]

Blue Fish Guide to Tracking ROI in Marketing

Blue Fish Guide to Tracking ROI in Marketing Investment - Tracking ROI

When you decide you are ready for your business to grow, you need to invest in marketing. But like any investment, you need to be sure you can determine its return (ROI – Return on Investment) to hone your marketing strategy for maximum yield — so where do you start? You probably already know that […]

Don’t Replicate Magento 1 in Magento 2, Think about your MVP

Don’t Replicate Magento 1 in Magento 2, Think about your MVP m1-to-m2-upgrade

Better performance and scalability! Streamlined checkout! More mobile-friendly and better content management! B2B enhancements! Chances are you’ve already heard about all the new and improved features Magento 2 (M2) has over Magento 1 (M1). Maybe you’ve even started to add your favorite Amazon features to your new Magento 2 site Wishlist. You’ve been hearing for […]

Creating Customer Attributes in Magento 2 Enterprise

Creating Customer Attributes in Magento 2 Enterprise Magento Logo

Custom Customer Attributes are a powerful feature in Magento Enterprise, customizing your customer data allows your business to capture unique customer information in order to better serve your customer base. They can be added to the Customer Registration, Customer Account Edit, and Admin Checkout forms. You can also use custom customer attributes to refine the […]

Leveraging KPIs to Track your Customer Journey Map

Leveraging KPIs to Track your Customer Journey Map

Customer Journey Mapping is a critical tool in the winding path of today’s digital consumer. From initial discovery of a brand up until purchase, there are many new and interconnected touchpoints that must be maximized to ensure a smooth customer journey. This is why the antiquated/ traditional metrics and KPIs of yesteryear’s customer journey fall […]

Using a Customer Journey Map to Define Your Business

Using a Customer Journey Map to Define Your Business

What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many different formats exist, most Customer Journey Maps include some key components such as an actor or persona which describes a typical person who may interact with the company, as well […]

Building a More Sophisticated Customer Journey to Improve Customer Experience

Building a More Sophisticated Customer Journey to Improve Customer Experience Antony McGregor Dey, Mihir Kittur, Tim Bauer, Anne Vranicic, Matthew Conrad

https://www.youtube.com/watch?v=HGYObICye6g If you want to find out more about customer journey mapping complete the form below ⬇️ and a customer experience specialist will be in touch shortly.   Anne Vranicic  0:05  My name Anne and I’m the Vice President marketing at Valin Corporation. Valin is a distributor for process control and automation products to the […]

Be Where Your Buyer Is: An Introduction to Headless Commerce

Be Where Your Buyer Is: An Introduction to Headless Commerce woman using headless commerce kiosk

Ecommerce, despite being a relatively new business model, is changing faster than ever, and the amount of money spent online by both businesses and consumers has been growing every year thanks in part to better Buyer Enablement. Buyer Enablement as discussed in previous articles (read more on Buyer Enablement here), is a collection of techniques […]

Be an Enabler: An Introduction to B2B Buyer Enablement

Be an Enabler: An Introduction to B2B Buyer Enablement Small business man on laptop in shop

Like most activities in the B2B world, the sales process is rapidly evolving due to advances in technology. In the past, a distributor or manufacturing businesses built solid relationships with a handful of suppliers, relied on those suppliers for product information, and maintained long-term partnerships. Today, things look very different. Globalization and the proliferation of […]

What B2B ECommerce Companies Need to Know About the New Federal Sales Tax Laws

What B2B ECommerce Companies Need to Know About the New Federal Sales Tax Laws Map of Federal Tax Nexus by State

Last June the Supreme Court decided to allow state and local governments to impose sales taxes on online businesses which sell to customers located within their jurisdictions. The case-South Dakota v. Wayfair Inc.- overturned a long-standing decision which allowed state governments to collect sales tax only from businesses which had a physical presence in the state. While experts agree […]