I recently read an article by Trust Radius that dives into how business technology spending is fluctuating as a result of the corona-virus pandemic. In their survey, Trust Radius found that 26% of survey responders experienced no change in B2B technology spending during the pandemic with 53% of that percentage stating they already had the […]
I write this blog in the middle of uncertain times surrounding coronavirus, but the following ideas for manufacturing companies to sell online are really quite relevant regardless of the environment. Many of our customers are seeing exponential revenue bumps online simply because they sell products that are in such high-demand during a pandemic – like […]
It’s a very uncertain time for the world. Things are moving very fast, hourly news briefings can bring excitement and fear, often simultaneously, and nobody knows how things are going to look post-pandemic. What we can be certain of is that there is a fundamental shift happening in the way people are going about their […]
What is Google Shopping and Why Your Nutritional Health Company Should Be Using it Right Now With the coronavirus pandemic that the world is facing, nutritional health companies are doing really well right now. Many are probably seeing record revenue. People are genuinely doing all that they can to boost their immune system, treat the […]
Attend this webinar to learn about the changing state of B2B Manufacturing and the factors that are shaping that change, including evolving buyer expectations and shifting demographics, and the commoditization of Big Data and Artificial Intelligence. A look at B2B Manufacturing of the Future. From Big Data and AI, to Increased Competition from foreign markets, […]
Magento 1 EOL The benefits of Magento 2 over Magento 1 are numerous — from increased transaction capacities to a radically improved user experience (for admins and customers) to the overall application architecture enhancements. Not to mention that Magento 2 also offers security benefits, such as improved password management tools and continued security updates. As […]
We recently decided to move from using Amasty Blog Pro to Magefan Blog Extension during one of our clients’ Magento 1 to Magento 2 upgrades. Here are some of the lessons we learned when making this switch. Both modules offer: Blog Search Categories Tags Recent Posts Featured Posts Related Posts Can approve pending comments from […]
When you decide you are ready for your business to grow, you need to invest in marketing. But like any investment, you need to be sure you can determine its return (ROI – Return on Investment) to hone your marketing strategy for maximum yield — so where do you start? You probably already know that […]
Better performance and scalability! Streamlined checkout! More mobile-friendly and better content management! B2B enhancements! Chances are you’ve already heard about all the new and improved features Magento 2 (M2) has over Magento 1 (M1). Maybe you’ve even started to add your favorite Amazon features to your new Magento 2 site Wishlist. You’ve been hearing for […]
Custom Customer Attributes are a powerful feature in Magento Enterprise, customizing your customer data allows your business to capture unique customer information in order to better serve your customer base. They can be added to the Customer Registration, Customer Account Edit, and Admin Checkout forms. You can also use custom customer attributes to refine the […]
Customer Journey Mapping is a critical tool in the winding path of today’s digital consumer. From initial discovery of a brand up until purchase, there are many new and interconnected touchpoints that must be maximized to ensure a smooth customer journey. This is why the antiquated/ traditional metrics and KPIs of yesteryear’s customer journey fall […]
What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many different formats exist, most Customer Journey Maps include some key components such as an actor or persona which describes a typical person who may interact with the company, as well […]
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