Thinking About Marketing Marketing is inherently intangible. Its core value is based in potential outcomes rather than intrinsic qualities. Not only that, its success is dependent on something that is unpredictable by nature – human response. The challenge is to create order, structure, and predictability in a space that defies easy quantification. In an economic […]
You might be looking at your data & analytics tech stack and thinking to yourself, is this good enough, or is it worth investing in major improvements? It’s a tough question to answer, as the benchmark for what warrants the spend on evolving to a more contemporary architecture will be radically different depending on your […]
Traditionally, users seeking “data analytics” would ask for huge tables of data with as many columns as would fit in a view. With Excel as one of their favorite tools, these users were comfortable with pouring through thousands of rows of information to find an insight, because, well, that’s what they’re used to. As more […]
Ever had tacos at Jack in the Box? Ever wonder what goes into every decision of how to source, price, prepare, and deliver that taco to you? There’s a lot of data that feeds those questions. Jack in the Box sells more than a million tacos a day, so we’re also talking big transactional data. In late […]
You know you need to evolve your data & analytics experience – perhaps you are moving your whole warehouse to the cloud for easier access and more robust schemas, or perhaps you are looking to drive more intelligent insights with visualizations to drive faster business decisions. You may have a massive amount of scope to […]
Since the beginning of the COVID-19 crisis, many non-profits, government agencies, and companies have pulled together data to track cases, fatality, and recovery rates. Most of the data, while interesting, is not at a level granular enough for those quarantined, fighting the virus, or impacted financially to make reasonable decisions. Managing the COVID-19 pandemic requires […]
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