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Category: Case Studies

Case Study: Endeca and Blue Fish Bring Consumers Closer to Outlet Bargains—Overstock.com

Case Study: Endeca and Blue Fish Bring Consumers Closer to Outlet Bargains—Overstock.com

It is a common sight along open stretches of highway throughout the United States: outlet shopping. Even when you’re miles away, you know that you’re getting closer; multiple billboards dot the landscape, advertising the must-have deals. Not far from the designated exit, countless discount stores are housed in an endless series of beige buildings, looking […]

Case Study: Bausch & Lomb Updates International Web Presence to Reflect their Master Brand

Case Study: Bausch & Lomb Updates International Web Presence to Reflect their Master Brand

In 1853, German immigrant John Jacob Bausch set up his modest optical shop in Rochester, New York. A few years later, Bausch’s close friend Henry Lomb invested $60 to keep the business of selling spectacles going, a relatively unknown endeavor during those days. They could have never imagined their company would end up producing over […]

Case Study: Managing a Content Migration for a Compliance-Focused Pharmaceutical Industry—Allergan

Case Study: Managing a Content Migration for a Compliance-Focused Pharmaceutical Industry—Allergan

Imagine opening your closet in search of your favorite shirt, only to find it missing. You rifle through the hangers; you’re sure it’s got to be there somewhere. Later, you discover that your spouse folded it and placed it underneath a stack of fresh T-shirts in your bureau drawer.