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Zeke Woollett

Omnichannel: Your Customers Don’t Care, But You Do

Omnichannel: Your Customers Don’t Care, But You Do Focus_On_Omnichannel_Header_Image

“Omnichannel” is one of those commerce buzzwords that gets tossed around casually like “Big Data” or “Personalization”. When mentioned during a quarterly planning session, wise heads nod knowingly around the conference table while glancing at each other for silent confirmation. And unfortunately, like so many buzzwords, few can define it and even fewer can plan […]

How Do I Determine the Mobile Performance for My Site?

How Do I Determine the Mobile Performance for My Site? Mobile Performance Featured

It doesn’t matter if your eCommerce site went live yesterday or 10 years ago – the first question your CEO wants to ask every time she sees you is, “What you can you do to increase (my) revenue?” A fairly safe, predictable and vague response is “Improve mobile performance”, to which any CEO should push […]