fbpx

Zeke Woollett

Introduction to Customer Journey Maps

Introduction to Customer Journey Maps

When you hear the words “Customer Journey Map,” what comes to mind? If you’re like many of us you probably think “that sounds important, someone should get right on that,” while secretly hoping that someone isn’t you. You’ve probably heard the term, but you may be foggy on the details. It’s not technically complicated, however. […]

Selecting an ECM: A Case Study

Selecting an ECM: A Case Study Selecting_ECM_System_Case_Study_Featured_Image

Selecting a Content Management System It may not be sexy, but selecting the right software tools can have positive effects on one’s business for years to come. On the other hand, a poor choice can ripple through your organization for years, leaving devastation in its wake. Overdramatic? Perhaps, but for those forced to live with […]

Omnichannel: Your Customers Don’t Care, But You Do

Omnichannel: Your Customers Don’t Care, But You Do Focus_On_Omnichannel_Header_Image

“Omnichannel” is one of those commerce buzzwords that gets tossed around casually like “Big Data” or “Personalization”. When mentioned during a quarterly planning session, wise heads nod knowingly around the conference table while glancing at each other for silent confirmation. And unfortunately, like so many buzzwords, few can define it and even fewer can plan […]

How Do I Determine the Mobile Performance for My Site?

How Do I Determine the Mobile Performance for My Site? Mobile Performance Featured

It doesn’t matter if your eCommerce site went live yesterday or 10 years ago – the first question your CEO wants to ask every time she sees you is, “What you can you do to increase (my) revenue?” A fairly safe, predictable and vague response is “Improve mobile performance”, to which any CEO should push […]