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Seth Thompson

Using a Marketing ROI Checklist

Using a Marketing ROI Checklist roi-checklist-featured-image

Businesses selling established products must periodically analyze their marketing data or run the risk of overlooking potentially serious and expensive problems with their sales strategies. The purpose of analyzing marketing data internally is to ensure that online advertising campaigns are connecting with, and nurturing, customers at each critical point in the sales life cycle. Tools […]

Magento Commerce Helps B2B Companies Start Selling Direct to Consumer

Magento Commerce Helps B2B Companies Start Selling Direct to Consumer B2B_Magento_DTC_Featured_1

A Challenging Online Retailer Landscape As online retailers thrive during the pandemic, in person marketplaces are struggling due to social distancing and public anxiety. For consumers willing to brave the risks of in person shopping, capacity restrictions and closures nationwide further diminish opportunities. Consequently, many business-to-business (B2B) companies are losing demand from their business-to-customer (B2C) […]