The Challenge Suppose your employer gives you the task of quickly finding a document containing information critical to the success of the company. Complicating the situation, your employer is a large conglomerate in the energy sector who possesses a vast archive containing tens of millions of documents, both physical and digital and in all manner […]
Businesses selling established products must periodically analyze their marketing data or run the risk of overlooking potentially serious and expensive problems with their sales strategies. The purpose of analyzing marketing data internally is to ensure that online advertising campaigns are connecting with, and nurturing, customers at each critical point in the sales life cycle. Tools […]
A Challenging Online Retailer Landscape As online retailers thrive during the pandemic, in person marketplaces are struggling due to social distancing and public anxiety. For consumers willing to brave the risks of in person shopping, capacity restrictions and closures nationwide further diminish opportunities. Consequently, many business-to-business (B2B) companies are losing demand from their business-to-customer (B2C) […]
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