Customer Journey Mapping is a critical tool in the winding path of today’s digital consumer. From initial discovery of a brand up until purchase, there are many new and interconnected touchpoints that must be maximized to ensure a smooth customer journey. This is why the antiquated/ traditional metrics and KPIs of yesteryear’s customer journey fall […]
What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many different formats exist, most Customer Journey Maps include some key components such as an actor or persona which describes a typical person who may interact with the company, as well […]
Ecommerce, despite being a relatively new business model, is changing faster than ever, and the amount of money spent online by both businesses and consumers has been growing every year thanks in part to better Buyer Enablement. Buyer Enablement as discussed in previous articles (read more on Buyer Enablement here), is a collection of techniques […]
Like most activities in the B2B world, the sales process is rapidly evolving due to advances in technology. In the past, a distributor or manufacturing businesses built solid relationships with a handful of suppliers, relied on those suppliers for product information, and maintained long-term partnerships. Today, things look very different. Globalization and the proliferation of […]
Last June the Supreme Court decided to allow state and local governments to impose sales taxes on online businesses which sell to customers located within their jurisdictions. The case-South Dakota v. Wayfair Inc.- overturned a long-standing decision which allowed state governments to collect sales tax only from businesses which had a physical presence in the state. While experts agree […]
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