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Hannah Thompson

Marketing Reporting: Product Management Helps Drive Metrics (Part 1)

Marketing Reporting: Product Management Helps Drive Metrics (Part 1) Marketing Reporting Pt 1 Product Mgmt Metrics Featured

Thinking About Marketing Marketing is inherently intangible. Its core value is based in potential outcomes rather than intrinsic qualities. Not only that, its success is dependent on something that is unpredictable by nature – human response. The challenge is to create order, structure, and predictability in a space that defies easy quantification. In an economic […]

Customer Journey Mapping for B2B Online Sales (Downloadable Guide)

Customer Journey Mapping for B2B Online Sales (Downloadable Guide) CRM_Journey_Map_Header

The B2B Customer Journey Map guide is designed to highlight the different components involved in a customer’s journey through the awareness-credibility-trust sales funnel. This journey is complex and multifaceted– with that in mind, the individual roles/actions of key figures are broken out into individual swim lanes. The goal is to provide a comprehensive picture of […]

Humanizing the Sales Funnel – Standing out in a Crowded Space

Humanizing the Sales Funnel – Standing out in a Crowded Space Journey Map 2

Today’s world is marked by unprecedented access to diverse products and vendors. With this influx of choice, contemporary marketing poses a unique challenge: how to rise above the noise and establish a singular connection with a customer? The answer lies in leveraging foundational principles of customer-seller interactions – principles designed to speak to the human […]