fbpx

Hannah Thompson

Customer Journey Mapping for B2B Online Sales (Downloadable Guide)

Customer Journey Mapping for B2B Online Sales (Downloadable Guide) CRM_Journey_Map_Header

The model above is designed to highlight the different components involved in a customer’s journey through the awareness-credibility-trust sales funnel. This journey is complex and multifaceted– with that in mind, the individual roles/actions of key figures are broken out into individual swim lanes. The goal is to provide a comprehensive picture of participation in each […]

Humanizing the Sales Funnel – Standing out in a Crowded Space

Humanizing the Sales Funnel – Standing out in a Crowded Space Journey Map 2

Today’s world is marked by unprecedented access to diverse products and vendors. With this influx of choice, contemporary marketing poses a unique challenge: how to rise above the noise and establish a singular connection with a customer? The answer lies in leveraging foundational principles of customer-seller interactions – principles designed to speak to the human […]