Geraldine Mongold

Selling Medical Devices – an Introduction

Selling Medical Devices – an Introduction

 In the past year of the COVID pandemic, we’ve learned about the strengths, challenges, and opportunities in the medical device industry (see Selling in the Medical Device Industry – Lessons Learned from COVID 19). In order to explore these in more depth, it’s important to understand that this is a very diverse industry with a […]

Enabling Innovation and Bicycles

Enabling Innovation and Bicycles Enabling-Innovation-and-Bicycles-Featured-Image

Want innovative products? Start with robust objectives! Recently, I was working on a project to design a sales enablement application for a financial services client. As we talked through the goals and requirements for the application, a question arose which is pretty fundamental to product design. Should we design for how the users do things today, […]

Website Roast – Fluitek

Website Roast – Fluitek Website-Roast-Fluitek-Featured-Image

We held a webinar “web site roast” of Fluitek, hosted by Antony McGregor Day, former Bluefish director of ecommerce & Terence McDevitt, Bluefish senior solution architect. The theme of this webinar? Keeping the message simple, which is just as relevant for B2B sites as it is for B2C. Let’s see how Fluitek does it. Tech Stack Review […]

Salesforce and M-Files

Salesforce and M-Files salesforce-mfiles-header-image

Many of our clients use Salesforce for customer relationship management, issue management, case management, and all its other robust functionality. But one area where Salesforce might not be ideal is in document management. Salesforce offers the ability to attach documents of course, but there are a number of pain points. Non-Salesforce users can’t access attached […]

Leveraging dotdigital as a Bronto Replacement

Leveraging dotdigital as a Bronto Replacement DotDigital_Bronto_Replacement_Featured_Image_WP

Bronto Replacement If you’re currently using Bronto for your email marketing, you probably know that it will no longer be available after May 31, 2022. You know you’ll need a Bronto replacement, but what email marketing platform should you replace it with? Or maybe you’re looking to implement your first full-service marketing automation platform, with […]

Customer Portals in Ecommerce

Customer Portals in Ecommerce Customer-Portals-Header-Image

Customer Portals I have recently sold my old house and purchased a new one, which provided a multitude of opportunities for frustration and miscommunication. My phone was stuffed with text messages and emails. How I wish either of my realtors had a robust customer portal to make the process easier and less stressful! As chance […]

Leveraging Ephesoft and Zapier to Achieve Integration Automation

Leveraging Ephesoft and Zapier to Achieve Integration Automation

Many years and several jobs ago, I was hired to manage a procurement system development project for a large construction company in Houston. In the first week, the IT manager said “I have this sales guy who says he can solve all our problems nagging me every week. Let him take you to lunch and […]

Website Roast – Maggie Louise Confections

Website Roast – Maggie Louise Confections Maggie_Louise_Confections_1

The homepage is the showroom for your brand, and this home page is beautiful! Their detail orientation is amazing, which makes us see the value they place on the artistry and perfection of the product. Shoppers place a lot of value on the quality of your website and site imagery, and this site shows a […]

How to Measure Your Marketing

How to Measure Your Marketing how_to_measure_marketing_header

Marketing your product or service in today’s economy is crazy hard. First, the economy is irritable and unpredictable thanks to current events. Second, there’s SO MUCH NOISE out there. Social media marketing, content marketing, relationship marketing – our potential customers are overwhelmed with it. It’s harder than ever to get your message through the fog. […]

Website Roasts – Fitness Deal News

Website Roasts – Fitness Deal News

This doesn’t look like the kind of website that we usually roast. It’s an affiliate site which pulls in viewers and directs them to other sites to make purchases. These sites can be really strong money- makers, and they have to be very good at SEO and ad buying. This site definitely doesn’t have a […]

Website Roasts – Cuvee Coffee

Website Roasts – Cuvee Coffee Website Roast Cuvee Coffee Featured Image

When we’re looking at a website, we always snoop on the technology stack. It’s really easy to do – copy their URL and go to Built With. They’re using Klaviyo, Google Analytics, Yotpo, and Shopify – they’ve got a lot of good stuff going on. They’ve got a lot of attention on processing payments which […]