Geraldine Mongold

Do You Need Headless Ecommerce?

Do You Need Headless Ecommerce? magento-order-fulfillment-header-image-2

Old-school ecommerce solutions were focused on the “your customer comes to your website to buy stuff” approach. For many simple retail or B2B companies, that’s still the mode they’re in. For example, if I want to open an online store to sell custom-made wreaths, but I also sometimes sell at local craft fairs, that’s not […]

Apple IOS 14 Privacy Changes

Apple IOS 14 Privacy Changes Apple products: ios 14 Security

Privacy is a hot topic for product and marketing managers, thanks to the higher level of regulation in the European Union. Apple’s IOS 14 operating system includes stronger privacy protections for Apple mobile users. Whether those meet the requirements of the GDPR is still under debate, but regardless, advertisers will need to be aware of […]

Enabling Fintech Sales

Enabling Fintech Sales

In the fintech space, we focus a lot on the complicated functions of credit adjudication, customer account management, contract and document management, invoicing, and payment processing. However, before any of those activities happens, we have to sell a financial product to a potential customer. When we talk about selling, most people think about selling stuff (cars, […]

Selling Medical Devices – an Introduction

Selling Medical Devices – an Introduction

 In the past year of the COVID pandemic, we’ve learned about the strengths, challenges, and opportunities in the medical device industry (see Selling in the Medical Device Industry – Lessons Learned from COVID 19). In order to explore these in more depth, it’s important to understand that this is a very diverse industry with a […]

Enabling Innovation and Bicycles

Enabling Innovation and Bicycles Enabling-Innovation-and-Bicycles-Featured-Image

Want innovative products? Start with robust objectives! Recently, I was working on a project to design a sales enablement application for a financial services client. As we talked through the goals and requirements for the application, a question arose which is pretty fundamental to product design. Should we design for how the users do things today, […]

Website Roast – Fluitek

Website Roast – Fluitek Website-Roast-Fluitek-Featured-Image

We held a webinar “web site roast” of Fluitek, hosted by Antony McGregor Day, former Bluefish director of ecommerce & Terence McDevitt, Bluefish senior solution architect. The theme of this webinar? Keeping the message simple, which is just as relevant for B2B sites as it is for B2C. Let’s see how Fluitek does it. Tech Stack Review […]

Salesforce and M-Files

Salesforce and M-Files salesforce-mfiles-header-image

Many of our clients use Salesforce for customer relationship management, issue management, case management, and all its other robust functionality. But one area where Salesforce might not be ideal is in document management. Salesforce offers the ability to attach documents of course, but there are a number of pain points. Non-Salesforce users can’t access attached […]

Leveraging dotdigital as a Bronto Replacement

Leveraging dotdigital as a Bronto Replacement DotDigital_Bronto_Replacement_Featured_Image_WP

Bronto Replacement If you’re currently using Bronto for your email marketing, you probably know that it will no longer be available after May 31, 2022. You know you’ll need a Bronto replacement, but what email marketing platform should you replace it with? Or maybe you’re looking to implement your first full-service marketing automation platform, with […]

Customer Portals in Ecommerce

Customer Portals in Ecommerce Customer-Portals-Header-Image

Customer Portals I have recently sold my old house and purchased a new one, which provided a multitude of opportunities for frustration and miscommunication. My phone was stuffed with text messages and emails. How I wish either of my realtors had a robust customer portal to make the process easier and less stressful! As chance […]

Leveraging Ephesoft and Zapier to Achieve Integration Automation

Leveraging Ephesoft and Zapier to Achieve Integration Automation

Many years and several jobs ago, I was hired to manage a procurement system development project for a large construction company in Houston. In the first week, the IT manager said “I have this sales guy who says he can solve all our problems nagging me every week. Let him take you to lunch and […]

Website Roast – Maggie Louise Confections

Website Roast – Maggie Louise Confections Maggie_Louise_Confections_1

The homepage is the showroom for your brand, and this home page is beautiful! Their detail orientation is amazing, which makes us see the value they place on the artistry and perfection of the product. Shoppers place a lot of value on the quality of your website and site imagery, and this site shows a […]

How to Measure Your Marketing

How to Measure Your Marketing how_to_measure_marketing_header

Marketing your product or service in today’s economy is crazy hard. First, the economy is irritable and unpredictable thanks to current events. Second, there’s SO MUCH NOISE out there. Social media marketing, content marketing, relationship marketing – our potential customers are overwhelmed with it. It’s harder than ever to get your message through the fog. […]