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Antony McGregor Dey

Blue Fish Guide to Tracking ROI in Marketing

Blue Fish Guide to Tracking ROI in Marketing Investment - Tracking ROI

When you decide you are ready for your business to grow, you need to invest in marketing. But like any investment, you need to be sure you can determine its return (ROI – Return on Investment) to hone your marketing strategy for maximum yield — so where do you start? You probably already know that […]

Building a More Sophisticated Customer Journey to Improve Customer Experience

Building a More Sophisticated Customer Journey to Improve Customer Experience Antony McGregor Dey, Mihir Kittur, Tim Bauer, Anne Vranicic, Matthew Conrad

Recently our Director of Ecommerce Antony McGregor Dey spoke at B2B Online in Chicago. B2B Online is a conference for Manufacturers and Distributors looking to expand their online presence. Antony was on a panel of Ecommerce leaders including Anne Vranicic of Valin Corporation, Tim Bauer of Eaton Vehicle Group, and Matthew Conrad of Ingersoll Rand, […]