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Day: February 19, 2021

Omnichannel: Your Customers Don’t Care, But You Do

Omnichannel: Your Customers Don’t Care, But You Do Focus_On_Omnichannel_Header_Image

“Omnichannel” is one of those commerce buzzwords that gets tossed around casually like “Big Data” or “Personalization”. When mentioned during a quarterly planning session, wise heads nod knowingly around the conference table while glancing at each other for silent confirmation. And unfortunately, like so many buzzwords, few can define it and even fewer can plan […]