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Day: July 17, 2019

Leveraging KPIs to Track your Customer Journey Map

Leveraging KPIs to Track your Customer Journey Map

Customer Journey Mapping is a critical tool in the winding path of today’s digital consumer. From initial discovery of a brand up until purchase, there are many new and interconnected touchpoints that must be maximized to ensure a smooth customer journey. This is why the antiquated/ traditional metrics and KPIs of yesteryear’s customer journey fall […]

Using a Customer Journey Map to Define Your Business

Using a Customer Journey Map to Define Your Business

What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many different formats exist, most Customer Journey Maps include some key components such as an actor or persona which describes a typical person who may interact with the company, as well […]