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the-b2b-buyer-of-the-future-featured-image Ecommerce

The B2B Buyer of the Future

Historically, companies looked at what the unique identifier was for their businesses. By being unique, this was enough to attract buyers. Uniqueness could be something …

importance-of-influencers-ecommerce-marketing Ecommerce

The Importance of Influencers

Influencers are individuals or entities who impact the perceptions of the products or services of your company.  The role of influencers has grown dramatically in …

selecting-ehr-vendor-featured-image Product Management

Select the Right EHR Vendor

Selecting the right Electronic Health Record (EHR vendor) can be tough. In addition to defining software requirements, you must also consider government regulations, costs, and …

DotDigital_Bronto_Replacement_Featured_Image_WP Ecommerce

Leveraging dotdigital as a Bronto Replacement

Bronto Replacement If you’re currently using Bronto for your email marketing, you probably know that it will no longer be available after May 31, 2022. …

Customer-Portals-Header-Image Ecommerce

Customer Portals in Ecommerce

Customer Portals I have recently sold my old house and purchased a new one, which provided a multitude of opportunities for frustration and miscommunication. My …

ECM

Leveraging Ephesoft and Zapier to Achieve Integration Automation

Many years and several jobs ago, I was hired to manage a procurement system development project for a large construction company in Houston. In the …

B2B_Magento_DTC_Featured_1 Ecommerce

Magento Commerce Helps B2B Companies Start Selling Direct to Consumer

A Challenging Online Retailer Landscape As online retailers thrive during the pandemic, in person marketplaces are struggling due to social distancing and public anxiety. For …

Selecting_ECM_System_Case_Study_Featured_Image ECM

Selecting an ECM: A Case Study

Selecting a Content Management System It may not be sexy, but selecting the right software tools can have positive effects on one’s business for years …

Medical_Device_Covid_19_WP_Header Ecommerce

Selling in the Medical Device Industry – Lessons Learned from Covid-19

Working in the medical industry during national disasters, pandemics, or any crisis involves overcoming significant challenges. This time last year, I was a medical solutions …

Blue Fish Customer Testimonial: Texas Supplements Ecommerce

Blue Fish Customer Testimonial: Texas Supplements

The Challenge: Shifting your B2B and B2C business away from radio ads for a new demographic of millennial buyers is more than difficult. That’s why …

Marketing Reporting Pt 1 Product Mgmt Metrics Featured Data and Analytics

Marketing Reporting: Product Management Helps Drive Metrics (Part 1)

Thinking About Marketing Marketing is inherently intangible. Its core value is based in potential outcomes rather than intrinsic qualities. Not only that, its success is …

Maggie_Louise_Confections_1 Ecommerce

Website Roast – Maggie Louise Confections

The homepage is the showroom for your brand, and this home page is beautiful! Their detail orientation is amazing, which makes us see the value …