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Leveraging dotdigital as a Bronto Replacement
Bronto Replacement If you’re currently using Bronto for your email marketing, you probably know that it will no longer be available after May 31, 2022. You know you’ll need a Bronto replacement, but what email
Leveraging dotdigital as a Bronto Replacement
Bronto Replacement If you’re currently using Bronto for your email marketing, you probably know that it will no longer be available after May 31, 2022. You know you’ll need a Bronto replacement, but what email
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Selecting an ECM: A Case Study
Selecting a Content Management System It may not be sexy, but selecting the right software tools can have positive effects on one’s business for years
Blue Fish Customer Testimonial: Texas Supplements
The Challenge: Shifting your B2B and B2C business away from radio ads for a new demographic of millennial buyers is more than difficult. That’s why
How to Measure Your Marketing
Marketing your product or service in today’s economy is crazy hard. First, the economy is irritable and unpredictable thanks to current events. Second, there’s SO
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Ecommerce The B2B Buyer of the Future
Historically, companies looked at what the unique identifier was for their businesses. By being unique, this was enough to attract buyers. Uniqueness could be something …
Ecommerce The Importance of Influencers
Influencers are individuals or entities who impact the perceptions of the products or services of your company. The role of influencers has grown dramatically in …
Product Management Select the Right EHR Vendor
Selecting the right Electronic Health Record (EHR vendor) can be tough. In addition to defining software requirements, you must also consider government regulations, costs, and …
Ecommerce Leveraging dotdigital as a Bronto Replacement
Bronto Replacement If you’re currently using Bronto for your email marketing, you probably know that it will no longer be available after May 31, 2022. …
Ecommerce Customer Portals in Ecommerce
Customer Portals I have recently sold my old house and purchased a new one, which provided a multitude of opportunities for frustration and miscommunication. My …
ECM Leveraging Ephesoft and Zapier to Achieve Integration Automation
Many years and several jobs ago, I was hired to manage a procurement system development project for a large construction company in Houston. In the …
Ecommerce Magento Commerce Helps B2B Companies Start Selling Direct to Consumer
A Challenging Online Retailer Landscape As online retailers thrive during the pandemic, in person marketplaces are struggling due to social distancing and public anxiety. For …
ECM Selecting an ECM: A Case Study
Selecting a Content Management System It may not be sexy, but selecting the right software tools can have positive effects on one’s business for years …
Ecommerce Selling in the Medical Device Industry – Lessons Learned from Covid-19
Working in the medical industry during national disasters, pandemics, or any crisis involves overcoming significant challenges. This time last year, I was a medical solutions …
Ecommerce Blue Fish Customer Testimonial: Texas Supplements
The Challenge: Shifting your B2B and B2C business away from radio ads for a new demographic of millennial buyers is more than difficult. That’s why …
Data and Analytics Marketing Reporting: Product Management Helps Drive Metrics (Part 1)
Thinking About Marketing Marketing is inherently intangible. Its core value is based in potential outcomes rather than intrinsic qualities. Not only that, its success is …
Ecommerce Website Roast – Maggie Louise Confections
The homepage is the showroom for your brand, and this home page is beautiful! Their detail orientation is amazing, which makes us see the value …