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Ecommerce

B2B Marketplaces 101 – An Introduction

If you’re a business that sells to other businesses, there’s a good chance that you’re accepting orders through a variety of channels – an ecommerce …

measure marketing results t test header image Featured

Measure Marketing Results Accurately with a T-Test

Measure Marketing Results Accurately One of the most important (and difficult) parts of marketing is proving the beneficial effects of marketing for your company. That’s …

magento-order-fulfillment-header-image-2 Ecommerce

Multi-Vendor Order Fulfillment from Magento

In the B2B ecommerce world, we have many options for enabling vendors and resellers to sell products from a Magento store.  For many suppliers, a …

Enabling-Innovation-and-Bicycles-Featured-Image News

Enabling Innovation and Bicycles

Want innovative products? Start with robust objectives! Recently, I was working on a project to design a sales enablement application for a financial services client. …

b2b buyer of the feature featured image Data and Analytics

Agile Big Data – A Case Study

The data transformation project at Jack in the Box, to migrate their entire data architecture to AWS Redshift and Tableau, was accomplished using Agile iterations. …

roi-checklist-featured-image Ecommerce

Using a Marketing ROI Checklist

Businesses selling established products must periodically analyze their marketing data or run the risk of overlooking potentially serious and expensive problems with their sales strategies. …

Website-Roast-Fluitek-Featured-Image Ecommerce

Website Roast – Fluitek

We held a webinar “web site roast” of Fluitek, hosted by Antony McGregor Day, former Bluefish director of ecommerce & Terence McDevitt, Bluefish senior solution architect. The …

salesforce-mfiles-header-image ECM

Salesforce and M-Files

Many of our clients use Salesforce for customer relationship management, issue management, case management, and all its other robust functionality. But one area where Salesforce …

importance-of-influencers-ecommerce-marketing Ecommerce

The Importance of Influencers

Influencers are individuals or entities who impact the perceptions of the products or services of your company.  The role of influencers has grown dramatically in …

selecting-ehr-vendor-featured-image Product Management

Select the Right EHR Vendor

Selecting the right Electronic Health Record (EHR vendor) can be tough. In addition to defining software requirements, you must also consider government regulations, costs, and …

Selecting-Email-Service-Provider-Featured-Image Ecommerce

Selecting an Email Provider

Quick.  Look at your email inbox, right now. Go on do it. How many marketing emails do you have? Our inboxes are a smorgasbord of …

b2b buyer of the feature featured image Ecommerce

The B2B Buyer of the Future

Historically, companies looked at what the unique identifier was for their businesses. By being unique, this was enough to attract buyers. Uniqueness could be something …