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Britex Fabrics Ecommerce

How Blue Fish Helped Britex Migrate to Magento 2 for Security and Efficiency

Magento 1 EOL The benefits of Magento 2 over Magento 1 are numerous — from increased transaction capacities to a radically improved user experience (for …

Switching From Amasty Magento 1 Blog Pro to Magefan Magento 2 Blog Extension Ecommerce

Switching from Amasty Magento 1 Blog Pro to Magefan Magento 2 Blog Extension

We recently decided to move from using Amasty Blog Pro to Magefan Blog Extension during one of our clients’ Magento 1 to Magento 2 upgrades. …

Investment - Tracking ROI Ecommerce

Blue Fish Guide to Tracking ROI in Marketing

When you decide you are ready for your business to grow, you need to invest in marketing. But like any investment, you need to be …

m1-to-m2-upgrade Ecommerce

Don’t Replicate Magento 1 in Magento 2, Think about your MVP

Better performance and scalability! Streamlined checkout! More mobile-friendly and better content management! B2B enhancements! Chances are you’ve already heard about all the new and improved …

Magento Logo Ecommerce

Creating Customer Attributes in Magento 2 Enterprise

Custom Customer Attributes are a powerful feature in Magento Enterprise, customizing your customer data allows your business to capture unique customer information in order to …

Robotic Process Automation ECM

Is RPA Good or Bad for the Future of Business?

In a nutshell, robotic process automation, or RPA, is software that automates business processes. Essentially, it acts as a robot that learns standardized and repeatable …

Decreasing Paper Document Usage - Going Paperless ECM

Why We Love Ephesoft for Bridging the Paper-to-Digital Gap

The future of business may very well be a paperless paradise, but the present certainly isn’t. Here at Blue Fish, we often help our clients …

Ecommerce

Leveraging KPIs to Track your Customer Journey Map

Customer Journey Mapping is a critical tool in the winding path of today’s digital consumer. From initial discovery of a brand up until purchase, there …

Ecommerce

Using a Customer Journey Map to Define Your Business

What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many …

lightbulb efficiency ECM

ECM: So Much More Than Document Storage

Most people think of ECM as a way for companies to store content. Many people also think it’s one of the most boring topics they …

Antony McGregor Dey, Mihir Kittur, Tim Bauer, Anne Vranicic, Matthew Conrad Ecommerce

Building a More Sophisticated Customer Journey to Improve Customer Experience

Recently our Director of Ecommerce Antony McGregor Dey spoke at B2B Online in Chicago. B2B Online is a conference for Manufacturers and Distributors looking to …

Digital Cloud Storage ECM

4 Ways Tech Is Revolutionizing ECM

Technology is driving advancements all over the business world, and ECM is no exception. The goal of managing content at enterprise levels has always been …