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m1-to-m2-upgrade eCommerce

Don’t Replicate Magento 1 in Magento 2, Think about your MVP

Better performance and scalability! Streamlined checkout! More mobile-friendly and better content management! B2B enhancements! Chances are you’ve already heard about all the new and improved …

eCommerce

Creating Customer Attributes in Magento 2 Enterprise

Custom Customer Attributes are a powerful feature in Magento Enterprise, customizing your customer data allows your business to capture unique customer information in order to …

Robotic Process Automation - RPA ECM

Is RPA Good or Bad for the Future of Business?

In a nutshell, robotic process automation, or RPA, is software that automates business processes. Essentially, it acts as a robot that learns standardized and repeatable …

Decreasing Paper Document Usage - Going Paperless ECM

Why We Love Ephesoft for Bridging the Paper-to-Digital Gap

The future of business may very well be a paperless paradise, but the present certainly isn’t. Here at Blue Fish, we often help our clients …

eCommerce

Leveraging KPIs to Track your Customer Journey Map

Customer Journey Mapping is a critical tool in the winding path of today’s digital consumer. From initial discovery of a brand up until purchase, there …

eCommerce

Using a Customer Journey Map to Define Your Business

What is a Customer Journey Map? A customer Journey Map is an end-to-end timeline visualization of a hypothetical customer’s interactions with a business. While many …

lightbulb efficiency ECM

ECM: So Much More Than Document Storage

Most people think of ECM as a way for companies to store content. Many people also think it’s one of the most boring topics they …

Antony McGregor Dey, Mihir Kittur, Tim Bauer, Anne Vranicic, Matthew Conrad eCommerce

Building a More Sophisticated Customer Journey to Improve Customer Experience

Recently our Director of Ecommerce Antony McGregor Dey spoke at B2B Online in Chicago. B2B Online is a conference for Manufacturers and Distributors looking to …

Digital Cloud Storage ECM

4 Ways Tech Is Revolutionizing ECM

Technology is driving advancements all over the business world, and ECM is no exception. The goal of managing content at enterprise levels has always been …

ECM

Why Does ECM Implementation Take SO Long?!

Once you’ve committed to implementing an ECM for your company, a few questions may arise during the process. You might wonder why a place to …

connectivity through the cloud ECM

Why Do ECMs Cost So Much?

When I talk with clients about ECM solutions one of the most common questions is: “Why does this cost SO MUCH?!” For companies implementing an …

Triangle of time, cost, and quality ECM

How to Select an ECM Part II: Making the Final Selection

So, you did it — you’ve created a short list of ECM vendors that seem suitable for your company. As you send out requests for …