BLUE FISH ANALYSIS
Our Blue Fish Data and Analytics team has applied our statistical analysis to Covid-19 datasets to provide insight into trends and reports to give our interpretation of existing information.
What type of tone should I have in my Covid-19 related copy?
Be open, honest and candid with your consumer base about steps you are taking to ensure their safety.
How viable are PPC campaigns during Covid-19?
Quarantine and working from home causes many people to spend more time online, thus lowering CPC (Cost-per-click) and increasing value out of ad buying. We highly recommend building out marketing campaigns with ad-buying at the center.
Should I address the current situation in my ad copy and emails?
When surveyed, consumers appreciate companies that are addressing the current situation and make them feel comfortable and secure.
What technology, if at all, should I invest in?
While some companies may be hesitant to invest into any tools during covid-19, companies using project management tools are better equipped to realign resources and work efficiently remote. We personally recommend Asana. Also, we recommend Marketing Automation technology if you can afford it.
What types of content are the best to produce right now?
Workers are finding more time to invest in learning and growth during covid-19 and webinars and video production are a great way to capture that audience. We’ve created webinars purely for educational purposes and have had great turnout.
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